Niki McMorrough is our Commercial Director and brings more than 25 years of experience as a marketing leader in luxury and entertainment consumer brands. Niki always seeks pure insights and learnings from any project. She is focused on delivering engaging campaigns that make a difference, shifting brand perception and generating demand for our clients, as well as maximising client satisfaction, team productivity, and profitability for Relevance Yacht.
Based in the U.K., but with Irish roots, Niki spent six years heading up the social media and content marketing division at Bentley Motors, eight years as Head of Marketing / Marketing Director for Ministry of Sound and Turner Broadcasting, and 10 years as the founder and owner of her own fashion lingerie label, Made by Niki. She has also been a freelance consultant, helping brands to create investment-readiness business plans and a product manager for 365 Corporation.
Niki loves making cocktails but doesn’t drink alcohol herself, and is happiest in her Cheshire garden or walking her sausage dog, Wilfy, with her two children, Nellie and Artie.
" Niki enjoys looking at the bigger picture to help you develop an effective marketing strategy that reaches and converts your target audience efficiently. "