Frances is the Creative Director at Relevance. She joined the agency in January 2021 after Relevance acquired her branding agency, Brand Spanking London. Frances’s goal is to inspire and motivate the creative team whilst growing Relevance’s creative capabilities, curating talent for output that not only fulfills briefs but excites clients and audiences alike. She is always striving to develop unique and remarkable creative business tools.
Having spent 15 years in creative and design leadership roles, Frances loves people and has a network of exceptional talent. She is devoted to crafting creative that means business – encompassing branding, exemplary design and compelling copywriting, with an extensive and broad background in marketing, print, programming, filming, and photography. She has worked with global brands, local startups, and maturing companies in every market, with particular expertise in luxury and yachting.
Born in London and raised in South America, London, and Spain, her professional life has been spent in London, Canada and France. Frances is tri-lingual, a problem-solver, thinker, business owner, investor, luxury traveller, mother, wife, snowboarder, runner, yogi, and friend. She is happiest when outdoors or immersed in art.