Fotini Efstathiou is our Social Media Manager. Originally from the South Coast of England, she has worked both agency-side and client-side. Having worked in London for DIY fashion brand, Wool and the Gang and global appliances company, De’Longhi, she brings a wealth of experience to the team.
Fotini works alongside the team here at Relevance to optimise and transform our clients’ social media channels to truly represent their brand, tell their story and connect with their target audience. She knows the secret to balancing social channels, to achieve brand awareness but also optimise posts to encourage users to site. Her particular interests lie in curating aesthetically pleasing Instagram grids, creating authentic connections between brands and social media users and writing foolproof social media strategies.
Fotini’s hobbies include photography, creating moodboards on Pinterest and travelling to new places around the world.
" It’s all about selling a lifestyle, not just a product. "