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PPC and Social Advertising Specialist Callum

Meet Callum

PPC and Ad Specialist Relevance Yacht Callum

About

Callum is our PPC (Google Ads) and Paid Social specialist for the UK team. He brings a wide range of digital marketing experience to the table, with a specialism in the luxury travel market.

Born in Bath, Callum developed his marketing expertise at a Bournemouth-based luxury holiday firm after graduating in Marketing Communications. He successfully executed a range of projects during his time there, namely creating and managing national television campaigns, developing mobile apps, and launching new brands. In the summer of 2018, Callum was on the lookout for a new challenge and was thrilled to join the Relevance Yacht UK team.

Away from the fast-paced world of digital marketing, travel is Callum’s real passion, having backpacked extensively through Southeast Asia discovering unmissable sights and experiences. During his free time, Callum is also a keen endurance runner, completing numerous half-marathon and middle-distance races across the country.

Callum spearheads our campaigns to maximise results. No matter who or where you are in the world, he'll figure out a way to reach you.

Skills

  • Advertising

  • PPC

  • Paid Social

  • Social Media

  • Analytics & Tracking

  • SEM

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