PR Services for Companies in the Yachting Industry
Our relationships with some of the yachting world’s most significant publications allow us to work with the media to get your message to the right audience. Our PR team has worked closely with the SuperYacht Times, Boat International, Superyachts.com, Megayacht News, Yachts International, Yachting Magazine, Asia Pacific Boating and The Superyacht Group, as well as a vast range of luxury and lifestyle websites and blogs.
We have successfully published a wide variety of articles on these world-reaching print and digital platforms over the years. Just some the luxury yacht and industry content we have written includes articles on yachts for sale, yachts for charter, industry news, superyacht crew news and superyacht lifestyle.
Our content writers and PR yachting experts are from a range of backgrounds, from yachting media to yacht brokerage, guaranteeing you the best insight into the media world and the fantastic possibilities a smart PR strategy can open up.
Traditional & digital PR agency
Yachting is a rather complex world when it comes to the press, with a print and digital world radically opposite in audience and reach. Relevance Yacht has worked with most yacht publications in both print and digital making us one of the few PR agencies with such a reach. Our team has a strong experience in yachting PR, with members of the team cumulating decades of experience alone as well as a great contact book. Traditional PR is a fantastic way to organically boost your brand’s presence, and our dedicated team are constantly searching for the next opportunity to get your company in the press. On the digital side, we use your PR presence not only to ensure your online visibility but also to boost your organic rankings, securing you quality backlinks from authoritative domains.
Press events for every occasion
Relevance Yacht organised large press trips with selected journalists from major publications and is now ready to do the same for you. Over the years we pushed forward a complete press trip from UK journalists aboard Christina O with Morley Yachts, including Vogue and GQ. To maximise your exposure, Relevance alongside these press trip can include a few select charters or sales broker with a strong network and also help with open days and press conferences. Their vast network of clients will then be made aware of your yacht, being pushed forward to a truly relevant audience.
Strong influencer network
Finding good influencers in yachting is more than challenging, between yacht spotters without strong follower base and channels looked at only by unqualified buyers finding the right audience can be a certain challenge. Relevance Yacht is connected to a strong network of influencers that will drive only the highest quality audience to your brand. Relevance Yacht has a network of over 200 local and international influencers in different categories (travel, yachting, lifestyle, luxury) who we can arrange to promote your brand.
Our Growing List of Happy Clients
Switched on and very responsive
We have developed a great working relationship with Relevance in the five years we have been working together. They are switched on and very responsive and take great care of our social media as well as SEO. We also entrusted Relevance with the design of our website which we were very pleased about.
From web development to SEO and strategies, it has been a pleasure working with the entire team at Relevance
It is amazing what Relevance has done for Worth Avenue over the last 2 years. The month before Relevance started on our campaign we received 3,373 (2,784 organic) website visitors and last month we received 17,027 (9,843 organic). From web development to SEO and strategies, it has been a pleasure working with the entire team at Relevance.
I have great experiences with Relevance
I have great experiences with Relevance. Rumble and his team make you understand the secrets of the web and do a fantastic job to get you results. I worked with them in my previous company so I knew who to call to get ISA Yachts up in the search engines. We had little time but together we achieved:
· 17 important and relevant keywords in the Top 10, with 16 of them in the Top 5!