WHAT IS THE POINT OF ATTRACTING UNKNOWN VISITORS TO YOUR WEBSITE?
An integrated Marketing Automation Solution distinguishes returning visitors from new ones, identifying their interests and behavioural patterns on your website. This allows you to instantly segment leads, by identifying visitors with a genuine interest in your products and services. We specialise in helping luxury businesses implement marketing automation; companies who have an even greater need to understand each and every customer and provide a bespoke service.
A Customer Relationship Management (CRM) is a platform for building valuable relationships with your website visitors and leads. In connecting with a Marketing Automation Solution, the CRM identifies visitors and turns them into contacts, managing sales activities and targeted marketing actions to make your sales team’s lives easier. Equipped with the best tools possible, they are free to concentrate on selling to qualified leads, ultimately increasing your bottom line.
Relevance has an in-house team of senior CRM & Marketing Automation specialists, able to offer cutting-edge solutions for your business in full compliance with GDPR and CAN-SPAM.
A certified HubSpot Partner, we offer CRM training, CRM & Marketing Automation integrations and content management services globally, covering solutions such as Salesforce, Microsoft Dynamics 365 & Click Dimensions, Automate.io, Pipedrive, Zoho, and Sugar CRM. With a range of yachting, real estate, luxury travel and fashion clients, we can design a bespoke solution to suit your business.
Forms, automated replies, personalizations, and chatbots all provide a more personal and tailored service to customers, quickly supplying valuable information to your website’s visitors.
By optimising your website and directing visitors to the pages they are looking for, such as relevant products and services, it is now possible to identify specific leads from total traffic. This streamlines your sales pipeline, keeps customer data organized and searchable, and continuously fine-tunes your marketing.
Inbound marketing is about creating valuable experiences that have a positive impact on your website visitors. The key to an effective inbound strategy lies in attracting prospects to your website through relevant and helpful content. Once prospects are on the website, we will then help you engage them using conversational tools like forms, email, chat, and by promising continued value throughout the experience they have on your site.
Inbound marketing means not needing to fight for potential customers’ attention. By creating content designed to meet the needs of your dream customers, you attract qualified prospects and build credibility for your business.
Effective lead generation does not just happen. It is an intentional strategy that includes audience definition, persona identification, automation, a website’s behaviour flow and call-to-actions. Finally, it requires incorporating a company’s pre-existing intelligence, making this data an integral part of this process.
Relevance has perfected the art of implementing lead generation for many luxury brands in several market niches, showing a clear Return on Investment (ROI).
In luxury marketing, there is a lot of noise. Why? Many people love luxury but seldom can afford it. Our intelligence and state-of-the-art solutions allow us to break through the noise, targeting real buyers and their entourage.