A boat sitting on top of a surfboard

Yacht Charter Marketing

Yacht Charter Marketing

The Brief

Relevance Yacht introduces the first marketing services dedicated only to superyachts. As an addition to your traditional charter agency, relevance Yacht will help captain, owners and owners representative to bring more charterers to the yacht and retain these. In collaboration with your charter broker, we will assist you with the management of your social media, creation of your website and communication with the press or all forms of digital marketing.

Objectives

  • Increase Yacht Recognition

  • Generate Charter Business

  • Build Social Media Audience

  • Improve Conversion Rate

Skills

  • Website Development

  • Social Media

  • Content Strategy

  • Digital PR

  • Video

  • Photography

The Solution

  • Website – Introduce your yacht to potential charterers in the most professional manner. With a highly performant and completely responsive website, prospects even onboard in remote regions will discover your yacht with a seamless experience. Multiple languages will ensure that the website is usable by guests from all horizons. To present the most luxurious experience in the world, Relevance will make sure that your website is up to the highest standards, introducing your guests
  • Social Media – Maintain the relationships with your previous guests via the most natural channel available today. While your crew is at sea busy with an owner’s trip or a charter, Relevance will take care of your community and handle all the communications around your yacht on social media channels. Our social media experts will help you create a strategy to make sure your clients repeat their experiences while our yachting experts will work hand in hand with your crew & charter agency to always create the best content for your boat.
  • PR –Promote your yacht to serious yachtsmen via some of the world’s most recognized publications in the world. Our unrivaled experience with leading publications ensures your yacht the utmost coverage worldwide, from the
    strategy of the PR to the creation of the content and the discussion with the publication. With members of our team having contributed to the creation of the advertising services from some of the publications, our team can advise you with the best opportunities on the market.
  • Photography and Video – Branding matters as much as the very first impression. To ensure that your yacht doesn’t miss out on any opportunity Relevance can assist you with the creation of photography & videography up to the highest standards. From the creation of lifestyle photos on the french riviera to the documentation of a charter itinerary in the polar regions, our photographers will assist your superyachts in creating the best content, including aerial, underwater, interior, lifestyle, landscape and animals.

The Implementation

A small boat in a large body of water
A large ship in a body of water
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Elysian Yacht Charter Marketing

"Nicolas contributed massively to the success of the charters onboard Elysian thanks to the implementation of an improved website, the addition of a Virtual Tour, the presentation of complete menus with photography as well as crew profiles. Our guests were already familiar with the crew and the yacht, preventing from any inconvenience, yet we were still able to exceed their expectations. Our social media presence kept the owner and the charterers in touch with the boat and we increased our repeat bookings!"
Grant - Captain Elysian

Want to Work with Us on Your Next Project?

Reach out today to find out how we could help you. We will provide you with an initial analysis on your market position and recommend a strategy to pursue – all without any obligations.

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