A large ship in a body of water

Relevance Yacht Can we help you? We speak your language

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Our Clients

Relevance Yacht helps all companies in the yachting industry with their website, marketing and PR requirements. We have been working in the yachting industry for more than a decade. We help shipyards with their digital transformation, yacht brokers and brokerages find UHNWI clients, sell charters for charter agencies, find crew and companies for yacht crew agencies, and connect yachting suppliers and service companies to other companies in the yachting industry. We can also help marinas connect with captains, and yacht shows with their marketing and sales. Contact us if you are in the yachting industry, we speak your language.

Yacht Charter Marketing

Brief

Relevance Yacht introduces the first marketing services dedicated only to superyachts. As an addition to your traditional charter agency, relevance Yacht will help captain, owners and owners representative to bring more charterers to the yacht and retain these. In collaboration with your charter broker, we will assist you with the management of your social media, creation of your website and communication with the press or all forms of digital marketing.

The Result

  • Website – Introduce your yacht to potential charterers in the most professional manner. With a highly performant and completely responsive website, prospects even onboard in remote regions will discover your yacht with a seamless experience. Multiple languages will ensure that the website is usable by guests from all horizons. To present the most luxurious experience in the world, Relevance will make sure that your website is up to the highest standards, introducing your guests
  • Social Media – Maintain the relationships with your previous guests via the most natural channel available today. While your crew is at sea busy with an owner’s trip or a charter, Relevance will take care of your community and handle all the communications around your yacht on social media channels. Our social media experts will help you create a strategy to make sure your clients repeat their experiences while our yachting experts will work hand in hand with your crew & charter agency to always create the best content for your boat.
  • PR –Promote your yacht to serious yachtsmen via some of the world’s most recognized publications in the world. Our unrivaled experience with leading publications ensures your yacht the utmost coverage worldwide, from the
    strategy of the PR to the creation of the content and the discussion with the publication. With members of our team having contributed to the creation of the advertising services from some of the publications, our team can advise you with the best opportunities on the market.
  • Photography and Video – Branding matters as much as the very first impression. To ensure that your yacht doesn’t miss out on any opportunity Relevance can assist you with the creation of photography & videography up to the highest standards. From the creation of lifestyle photos on the french riviera to the documentation of a charter itinerary in the polar regions, our photographers will assist your superyachts in creating the best content, including aerial, underwater, interior, lifestyle, landscape and animals.
"Nicolas contributed massively to the success of the charters onboard Elysian thanks to the implementation of an improved website, the addition of a Virtual Tour, the presentation of complete menus with photography as well as crew profiles. Our guests were already familiar with the crew and the yacht, preventing from any inconvenience, yet we were still able to exceed their expectations. Our social media presence kept the owner and the charterers in touch with the boat and we increased our repeat bookings!"
Grant - Captain Elysian

Yacht Brokerages

Brief

Increase visibility, branding and boat sales with Relevance Yacht. If you are a yacht brokerage and want to sell your CAs or individual boats, you will want to get your boat ahead of the competition and in front of other yacht owners, yacht representatives, and yacht captains.

The Result

  • Mailing – Send your models, price reductions, and company news to Relevance and our team will make sure that your information is sent to a substantial yacht industry list.
  • Placements in Yachting Publications – Trust Relevance Yacht to place your boat or company in yachting publications and on yachting websites to help your search visibility.
  • Search Visibility – Get your website placed on search engines like Google for the yacht name, shipyard name, boat type model, or for relevant searches which describe your boat or yacht. Be seen, be heard, be known.
  • Social Media – Social media has become an increasing ranking factor. Build a quality and relevant community around your social media and increase engagement with your followers with Relevance Yacht.
  • Your Website – Relevance Yacht has a team of talented web designers to help you develop a creative and modern website to help you showcase your boats more effectively. We also can help with a mobile design!
  • Photography – Here at Relevance Yacht we know how important images are. We have partnerships with some of the best yachting photographers in the area, enabling you to show your models in the best light. Quality is everything.
  • Merchandise – Relevance Yacht has a team of design specialists that can create new brochures and business cards tailored to your wants and needs.
  • Translations – Get your brand in front of high net worth individuals by translating your website into different languages. We can help you reach various markets including, Russia, Arabic countries, Scandinavia, India, China, Germany…
  • Press Trips – Relevance has the necessary PR skills to organise press trips to the show where you are presenting your yacht to help you gain coverage in A list publications.
  • Content – Be seen and heard online. We write content about your boat and place it in relevant yachting and luxury online publications.
It is amazing what Relevance has done for Worth Avenue over the last 2 years. The month before Relevance started on our campaign we received 3,373 (2,784 organic) website visitors and last month we received 17,027 (9,843 organic). From web development to SEO and strategies, it has been a pleasure working with the entire team at Relevance.
Laura Yager - Marketing Director, Worth Avenue Yachts

Yacht Shipyards

Brief

If you are in the marketing team for a shipyard, or boat manufacturer Relevance Yacht can help you strengthen your brand and promote your boats to the yachting industry and the yachting community

The Result

  • Modernise Your Website – Is your website outdated? Relevance Yacht can help you modernise your website, building it responsive for mobile, with a fresh new look to make it more appealing to your targeted audience with the help from our talented web designers.
  • Translate Your Website – Why not translate your website and get noticed in other important markets? Relevance Yacht can help you promote your boats in Russia, Brazil, China, the United Kingdom, Monaco and the USA.
  • SEO – Get your shipyard website listed on the top of Google for relevant key terms. We have already had success with former shipyards!
  • Send News – Whether you would like to send news about your new yachts, yachting events or luxury, we will send it to relevant press.
  • Mailing – Let us manage your company mailings with a beautifully designed HTML e-mail template that reflects your shipyard.
  • Social Media – Let Relevance Yacht manage your social media to help your brand engage with the yachting community and strengthening your brand awareness.
  • Press Trips – Trust Relevance Yacht to organise press trips of A-list media to visit you at the yacht shows or at your shipyard.
  • Merchandise – Relevance Yacht can help create and design your company brochure, and printing material.
  • Organise Photographers and Video Teams – Relevance Yacht knows how much the branding of yachts and shipyards matter. We can help organise photographers and video teams to capture your yachts in the best light.
I have great experiences with Relevance. Rumble and his team make you understand the secrets of the web and do a fantastic job to get you results. I worked with them in my previous company so I knew who to call to get ISA Yachts up in the search engines. We had little time but together we achieved:
· 17 important and relevant keywords in the Top 10, with 16 of them in the Top 5!
Hein Velema - Marketing Director, ISA Yachts

Superyacht Marinas

Brief

Relevance Yacht can help you reach out to yacht captains, crew and decision makers of the industry to promote your marina to those that can bring a superyacht there. Target the crew just prior to their Atlantic crossings to make sure they will visit your marina in the Caribbean as well as the owners and guests to ensure they will enjoy some leisurely time around your facilities.

The Result

  • SEO: Being top of Google, Yahoo and Bing for terms like “yacht marina Caribbean”, “superyacht marina Montenegro”
  • PR: Our public relations department can get your news listed in important yachting media
  • Social Media Advertising: LinkedIn advertising to target just yachting captains and decisive crew
  • Mailing: Sending news and incentives to our yacht captains list (500 captains)
  • Design: Website design work to increase the number of conversions
  • Business Development: Partnership and sponsorship work with other crew services like crew agencies
  • Advertising: Advertising on portals where yacht captains go – “wind maps” etc.
  • Website Development: the creation of light responsive websites, ideal for the crew who don’t have desktops

Crew Agencies

Brief

Crew agencies need to reach out to both yachts and crew to connect them. Relevance Yacht with a deep understanding of the yachting industry can help you lift your web traffic, social media audience and brand recognition to yield a better number of leads.

The Result

  • Mailings: Mailing your crew vacancies to yacht captains and chief stewardesses
  • SEO: Get you visible on search engines when the crew are looking for your agency
  • Local SEO: Get your Google Places rank up
  • Website Development: Make you a cool looking website that crew believe in
  • Database Management: Make you a secure and robust website back office so you can manage your crew
  • Digital PR: Get your company listed in yachting publications
  • Social Media: Connect with the crew via social media using actual yachties
  • Design & Print: Creation of comprehensive brochure for your events and support.
We have developed a great working relationship with Relevance in the five years we have been working together. They are switched on and very responsive and take great care of our social media as well as SEO. We also entrusted Relevance with the design of our website which we were very pleased about.
Laurence Lewis - Managing Director, YPI CREW

Want to Work with Us on Your Next Project?

Reach out today to find out how we could help you. We will provide you with an initial analysis on your market position and recommend a strategy to pursue – all without any obligations.

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