Rosanna Arcamone and her husband Nicola Iacono from Italy commemorated their passion for yachts and their love for the Mediterranean by founding yacht charter company Silver Star Yachting in 2008. As a key element of their goal to selling more charter holidays, Silver Star Yachting represents certain yachts available for charter around the world.
While Silver Star Yachting has been attracting HNWIs for years to charter boats, they asked Relevance to use their speciality know-how in targeting HNWIs and UHNWIs to promote their website for lead generation purposes.
For Silver Star Yachting Relevance created a comprehensive digital marketing strategy which combined elements of SEO and paid advertising as well as content strategy and social media management to reach the target audiences Silver Star Yachting want to reach.
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