Oyster Yachts is an iconic British shipyard, responsible for designing some of the world’s finest blue water cruising yachts. It prides itself on building luxury sailing yachts that can go anywhere in the world and regularly hosts unique owner events such as the Oyster World Rally and Oyster Regattas.
Following a high-profile ownership change, Oyster Yachts approached Relevance with the aim of increasing the brand’s visibility in search, on social media, and introducing its new management team to the public through digital yacht marketing.
Oyster’s full-service offering spans new-build yachts, brokerage, charter, refit and more, and so it required an experienced agency to help build its online presence against associated key terms in a number of areas. Relevance was therefore tasked to create a comprehensive digital strategy spanning SEO, social media, content marketing, digital PR and paid advertising.
Relevance devised and implemented a site-wide optimisation strategy to improve website performance and visibility in online search for target keywords. A content, digital PR and social media strategy were also provided to increase brand awareness and disseminate news, improving communication with Oyster’s customers, fans and press, bringing Oyster’s loyal offline community of owners online.