digital yacht marketing company

Digital Strategy Oyster Yachts The Iconic British Shipyard

Oyster Yachts

The Brief

Following a high-profile ownership change, Oyster Yachts approached Relevance with the aim of increasing the brand’s visibility in search, on social media, and introducing its new management team to the public through digital yacht marketing.

Oyster’s full-service offering spans new-build yachts, brokerage, charter, refit and more, and so it required an experienced agency to help build its online presence against associated key terms in a number of areas. Relevance was therefore tasked to create a comprehensive digital strategy spanning SEO, social media, content marketing, digital PR and paid advertising.

Objectives

  • Generate Leads

  • Reputation Management

  • Increase Visibility

  • Drive Relevant Traffic

  • Create Leads

  • Yacht Marketing

  • Content Creation including Video

Skills

  • Advertising

  • SEO

  • Social Media

  • Paid Social

  • Digital PR

  • Content Creation

  • Content Strategy

The Solution

Relevance devised and implemented a site-wide optimisation strategy to improve website performance and visibility in online search for target keywords. A content, digital PR and social media strategy were also provided to increase brand awareness and disseminate news, improving communication with Oyster’s customers, fans and press, bringing Oyster’s loyal offline community of owners online.

The Implementation

A boat that is floating in the water

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