A large ship in a body of water with a mountain in the background

Shipyard digital marketing case study Nobiskrug Increase Visibility


Nobiskrug is a famous German shipyard renowned for building some of the world’s most iconic superyachts. As a leader in the superyacht industry, Nobiskrug is trusted by the world’s most discerning yachting enthusiasts seeking a full custom superyacht, from sketch board to on the water. The shipyard is known for pushing the boundaries of boatbuilding, incorporating innovative ideas and advanced technology into every build.

The results

Keywords Reached Top 2 on Google
Organic Impressions in the Last 18m.
Increase in Organic Clicks 2020/2021
Avg Paid Campaign Click-Thru-Rate


Nobiskrug approached Relevance’s digital marketing experts to help bolster its online presence. They needed Relevance’s support to reach new UHNW audiences and drive website traffic for select keywords. The German shipyard wanted to be more visible on the SERPs when their target audience searched for custom luxury superyacht builders.


Our team of shipyard marketing experts conducted in-depth SEO research and developed a targeted backlink strategy to improve the position of underperforming keywords while also driving targeted traffic to Nobiskrug’s website. We amplified these actions via hyper-targeted PPC search and display campaigns in UHNW locations worldwide.