Nobiskrug Website Visibility

Nobiskrug

The Brief

The renowned German superyacht builder Nobiskrug built a reputation in the construction of  innovative custom-made luxury superyachts at the forefront of yacht design. The Nobiskrug team has approached Relevance to increase their digital presence and visibility with international HWNI audiences online.   

Objectives

  • Website visibility

  • Google positioning

  • Grow website traffic

The Solution

Relevance conducted a full review of Nobiskrug’s website and created a specific SEO strategy for Nobiskrug combining on-page optimisation in English, German and Russian; technical SEO and external content. Through  Relevance’s work, the following has been achieved: increased website traffic and the brand’s visibility in search results for both branded terms, strategic keywords and their fleet, including highly visible superyachts Sailing Yacht A and Artefact. In terms of SEO, key terms such as “German yacht builders”, “superyacht construction”, “Sailing Yacht A” and “Artefact yacht” rank in position 1-3 in Google search results. This work was complemented with highly targeted paid advertising campaigns focusing on aspirational HNWIs audiences interested in purchasing custom-made superyachts that are at the forefront of yacht design. 

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“The team at Relevance provided professionalism and creativity every step of the way. We look forward to a long lasting relationship. “
Fadi Pataq - Sales and Marketing Director, Nobiskrug