Morley Yachts

The Brief

Morley Yachts, the Monaco based yacht brokerage, has brought innovative strategies to the yachting market since its inception, including the very first yacht auction.

Morley Yachts asked Relevance for a new custom-designed website, that made use of the YATCO and CharterIndex feeds to enhance their yacht portfolio. The website needed to be mobile responsive and built using the latest SEO techniques. As a second phase, following the launch of the site, Relevance was required to promote Morley Yachts through a full-service digital marketing strategy, that would increase lead generation.

Objectives

Website Design
Wordpress Website
Keyword Positioning
Digital Transformation
Press Coverag

Skills

Advertising
Social Media
Website Design
PR

The Solution

Relevance successfully created a new and improved mobile responsive website, hosted on a custom-built, SEO-friendly WordPress CMS. To advertise its launch and the brokerages USPs, Relevance promoted Morley Yachts through SEO, PPC, social media and digital PR, securing a dedicated feature in The Telegraph.

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