Magenta Yachts is a yacht charter company based in Mallorca and Ibiza. Their main request was the development and execution of a lead generation marketing strategy through digital advertising and SEO improvement. They also requested a CRM implementation to facilitate the lead management and follow-ups.
Our team started with a small renovation of the website and improved the design. We also implemented several CTA buttons for the seamless lead generation marketing flow. The CRM forms were added to the website as well as the phone tracking system. Our in-house yacht marketing experts ensured the digital ads reached all the right people, targeting a perfectly-honed combination of locations, demographics, careers, interests, education and travel and setting smart exclusions. Our SEO team conducted keyword research and optimised the pages for the best fit keywords, which also helped to improve organic traffic and SEO lead generation. In three months, we increased the amount of leads generated by more than 60% and increased the amount of website users by more than 100%.