A large ship in a body of water

US yacht brokerage marketing case study Kitson Yachts

Kitson Yachts

Kitson Yachts is a newly launched US yacht brokerage focused on the US, the Caribbean, and the Mediterranean markets. KitsonYahts is a results-driven luxury superyacht brokerage, providing sales, charter, new build and yacht management services. Started by experienced yachtsmen with a passion for superyachts, Kitson Yachts’ foresight and market intelligence makes them one of the most dynamic superyacht brokerages in the industry.

The results

SEO, Branding, Website Design, Website Development, CRM, Social Media Strategy, Copywriting, Logo Design, Brand Identity, UHNWIs targeting, YATCO Integration

Integration with HubSpot
Integration with YATCO
Custom yacht search
Elegant and unique design


Kitson Yachts needed Relevance’s support to conceive, design, and launch their company as an entirely new superyacht brand. Along with a full suite of creative branding services, Kitson Yachts also needed to develop a robust online presence to ensure they captured the interest of UHNWIs interested in buying, selling, or chartering a luxury yacht. All of this needed to be managed as part of a controlled roll-out leading up to major yachting events in Cannes, Monaco, and Fort Lauderdale.


Guided by Relevance’s creative director, our team created an enticing brand name, logo, strapline, audience personas, brand identity, vision and manifesto, that captured the essence of this new luxury superyacht brokerage. We also carried out a full website design and build, including integration with YATCO and HubSpot. Search engine marketing and paid search supported the brand’s organic social with paid social and digital PR content.