Hill Robinson
The results
Press Trips, Digital PR, Technical SEO Audit, SEO Strategy and Management, SEO Content, Link Building
Challenge
Hill Robinson operates within a highly specialised and competitive global yachting market, where achieving strong organic visibility for commercially valuable, non-branded search terms is essential to reaching yacht owners, captains and other key decision-makers.
The challenge was to increase Hill Robinson’s organic search visibility and domain authority while strengthening its position for high-value yacht management and related service keywords. At the outset, there was also an opportunity to build greater website authority through technical optimisation, high-quality content and authoritative backlinks.
Solution
Relevance developed and implemented a holistic SEO strategy for Hill Robinson, beginning with keyword research and sitemap development and supported by ongoing SEO-optimised content designed around commercially relevant search opportunities.
This was complemented by technical SEO recommendations and an ongoing Digital PR and backlink acquisition strategy, securing editorial placements across relevant luxury, travel and lifestyle publications. The combined approach was designed to strengthen Hill Robinson’s website authority while increasing its visibility for valuable non-branded searches.
The strategy delivered particularly strong visibility around yacht management, with Hill Robinson reaching #2 in the UK and #5 in the US for the term.
