GMC Yachting
GMC Yachting is a premier yacht management agency that delivers tailored services for superyacht owners, captains, and crew across the Mediterranean and Balearic Spanish waters. Based in Barcelona, GMC Yachting provides 360° yacht agent solutions with an extensive range of expert services, from berth reservations and fuel bunkering to bespoke concierge, as well as yacht management services, including refit project management services and owner representative services, and annual maintenance and wintering solutions. With a team of seasoned professionals, including naval architects and yacht representatives, GMC Yachting combines deep industry knowledge with a commitment to meeting the unique needs of every client. Present in 18 destinations across Spain, GMC Yachting ensures an exclusive, seamless yachting experience with a personal touch.
The results
Social Media Strategy, Social Media Management
Challenge
Relevance was tasked with launching GMC Yachting’s digital presence from the ground up, including its social media channels, to establish strong brand awareness. As a new entrant in the competitive yachting sector, GMC Yachting had no prior online footprint. The challenge was to create a seamless and impactful presence across multiple digital touchpoints that would resonate with their specialised target audience, consisting primarily of yacht captains, owners, and industry professionals.
Solution
Our strategy aimed to position GMC Yachting as a leader in B2B yachting by building a targeted, engaged community around its unique services and brand values. With a mission to redefine yacht management through exceptional service and personalized Mediterranean experiences, we pursued three core objectives:
Audience Acquisition: To build a high-value audience from scratch, we targeted yachting professionals and decision-makers, offering content that addressed industry trends and provided solutions aligned with GMC Yachting’s service portfolio.
Brand Positioning: We developed a voice and aesthetic that conveyed luxury, trust, and technical expertise, underscoring GMC Yachting’s authority in managing superyachts across 18 premier Spanish destinations.
Content Strategy & Community Building: We focused content on GMC Yachting’s core services, with visually captivating posts and branded graphics. A targeted influencer engagement plan was implemented across platforms to further grow community connections.
What our clients say
" The launch of GMC Yachting’s social media presence wouldn’t have been the same without the Relevance team's invaluable insight and creativity, going above and beyond to help us to achieve our goals "