yacht marketing

Targeting UHNWIs Superyacht Sales & Charter

SEO Services


The Brief

Fraser is a leading global full-service superyacht company, specialising in luxury yacht sales, superyacht charter, construction and yacht management. Fraser is way ahead of many of their competitors; they predicted the digital revolution a decade ago and has invested in Relevance ever since.

Fraser sells and charters ultra-high-value goods and services. Fraser needs to target a precise demographic – UHNWIs. Fraser also needs to ensure their brand is more visible than the competition when UHNWIs are searching for their yachts. Fraser like most luxury brands requires ongoing consultancy for search, social, advertising, and asked Relevance as a full-service digital agency to build a cutting edge website to display their Central Agency Yachts and overlook their digital presence.


  • Targeting UHNWIs

  • Lead Generation

  • Website Development

  • Top Organic Positioning

  • Database Management


  • Digital Advertising

  • SEO

  • Content Creation

The Solution

Relevance has been Fraser’s exclusive digital marketing partner for nearly 10 years. Relevance has helped Fraser become the most visible superyacht website on the internet. We have helped the marketing team be on top of all the latest digital marketing news, and their site is 1st for the most important phrases, and in the most important places. We have also made sure they are more visible than the competition.

The Implementation

A screenshot of a computer screen

A pleasure to work with and accepts each new challenge we set with relish

Relevance has been providing SEO Consultancy services to Fraser for a number of years and have helped get the company to the top positions on many of our key search terms. Rumble is constantly on the look out for ways to improve our rankings or ensure that we stay at the top and he is always full of new ideas, his enthusiasm for this topic is never ending. He is a pleasure to work with and accepts each new challenge we set him with relish.
Lisa Peck - Global Marketing Manager, Fraser

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