Francis Design
Francis Design, founded by Martin Francis, stands as a beacon of innovation and excellence in both sea and land-based design projects. Since 1980, Martin Francis has been a leading figure in the world of yacht design, known for his creative prowess behind iconic vessels such as ZEUS (Previously known as ECO, KATANA, and ENIGMA) and Senses. His expertise also extends to being the naval architect for the renowned Motor Yacht A. Additionally, he has collaborated with Silver Arrows Marine on a groundbreaking yacht concept under the creative direction of Mercedes-Benz Style.
Francis co-founded RFR with Peter Rice, an innovative construction and engineering firm celebrated for pioneering the use of glass walls in architecture, most notably on the Louvre pyramid designed by I. M. Pei.
Francis Design was launched into the world of motor yachts with its first commission, the yacht ZEUS (Previously known as ECO, KATANA, and ENIGMA) for Emilio Azcárraga in 1991. This yacht’s groundbreaking design and unparalleled speed established Francis Design as a key player in the motor yacht industry.
The results
SEO, Website Design, Website Development, Copywriting
Challenge
Francis Design is staffed by professionals who are experts in their fields and dedicated to upholding the company’s excellent reputation. Renowned for its excellence and innovation in yacht design, Francis Design required a well-designed and SEO-optimised website with seamless UX to showcase their iconic projects and attract new clients.
Relevance’s luxury brand marketing experts helped Francis Design to develop, create, test, and deliver a fully optimised website to generate inquiries and boost visibility in the competitive yacht design market.
Solution
Relevance conducted extensive SEO keyword research on relevant key terms to surpass their competitors in the SERPs and developed and implemented an intelligent HNW and B2B SEO strategy. Relevance helped Francis Design achieve substantial backlinks, enhancing their domain authority significantly. Additionally, Relevance produced a fully optimised site design.
