BR Marine Group
BR Marine Group is a premier superyacht sales, charter, and management company based in Florida, with operations worldwide. Founded and led by seasoned yachting professionals Brendan Roney and Ken Bracewell, the company combines decades of hands-on experience in the yachting industry, including as former captains. BR Marine Group offers a full range of bespoke services, from yacht sales and charters to new build project management and tailored yacht management solutions, all delivered with integrity, transparency, and an unmatched passion for the ocean. Combining technical expertise with a deep understanding of the yachting lifestyle, the team is dedicated to helping clients realise their unique vision of life at sea.
The results
Branding, Website Design, Website Development, CRM, SEO Strategy and Management, Paid Advertising strategy & management, Email Marketing, Brand Development
Challenge
BR Marine Group, a leading name in luxury yacht brokerage and management, partnered with Relevance to elevate its digital presence and streamline its operations. To remain competitive in a digital-first luxury market, BR Marine Group needed a strategic partner to redefine its branding, enhance visibility across search platforms, and create a seamless online experience that resonated with its high-net-worth clientele.
Solution
To support BR Marine Group’s growth and establish the brand as a digital leader in the luxury yachting sector, Relevance executed a comprehensive digital transformation. This included a complete rebrand that refined the visual identity and tone of voice, as well as the design and development of a custom WordPress website with seamless CRM integration. Additionally, a robust SEO and PPC strategy was implemented to drive visibility and generate qualified leads. Relevance also enhanced brand visibility and engagement through strategic SEO content creation, monthly newsletters, and blog campaigns targeting long-tail keywords within their niche. Finally, the team provided on-site content and marketing support at major yacht shows such as FLIBS, ensuring consistent brand storytelling and engagement across both digital and real-world touchpoints.
What our clients say
" The enquiry that ultimately led to the sale of LE MONTRACHET came directly from SEO managed by Relevance. "
" It’s a perfect example of how high-intent organic traffic can convert into a major yacht sale. "