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Our Case Studies EXPLORE OUR BEST WORK

A Selection of Our Best Work

As the leading yacht marketing agency, Relevance Yacht has had the opportunity to work with global yachting powerhouses and exciting niche start-ups. Our in-depth market knowledge and digital marketing expertise enable yachting brands to own the digital space, while our creative team ensures they look and feel fabulous. The world’s leading yachting brands choose us for our transparency, honesty, and dedication to delivering results-orientated campaigns. Explore some of our best work in our case studies below and learn how we have helped some of the world’s global yachting brands excel.

Fraser

Fraser is a leading global full-service superyacht company, specialising in luxury yacht sales, superyacht charter, construction and yacht management. Fraser is way ahead of many of their competitors; they predicted the digital revolution a decade ago and has invested in Relevance ever since.

 

Brief

Fraser sells and charters ultra-high-value goods and services. Fraser needs to target a precise demographic – UHNWIs. Fraser also needs to ensure their brand is more visible than the competition when UHNWIs are searching for their yachts. Like most luxury brands, Fraser requires ongoing consultancy for search, social, advertising, and asked Relevance as a full-service digital specialist to build a cutting edge website to display their Central specialist’s Yachts and overlook their digital presence.

The Result

Relevance has been Fraser’s exclusive digital marketing partner for nearly 10 years. Relevance has helped Fraser become the most visible superyacht website on the internet. We have helped the marketing team be on top of all the latest digital marketing news, and their site is 1st for the most important phrases, and in the most important places. We have also made sure they are more visible than the competition.

Relevance Yacht has been providing SEO Consultancy services to Fraser for a number of years and have helped get the company to the top positions on many of our key search terms. Rumble is constantly on the look out for ways to improve our rankings or ensure that we stay at the top and he is always full of new ideas, his enthusiasm for this topic is never ending. He is a pleasure to work with and accepts each new challenge we set him with relish.
Lisa Peck - Global Marketing Manager, Fraser
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Oyster Yachts

Oyster Yachts is an iconic British shipyard, responsible for designing some of the world’s finest blue water cruising yachts. It prides itself on building luxury sailing yachts that can go anywhere in the world and regularly hosts unique owner events such as the Oyster World Rally and Oyster Regattas.
 

Brief

Following a high-profile ownership change, Oyster Yachts approached Relevance with the aim of increasing the brand’s visibility in search, on social media, and introducing its new management team to the public through digital yacht marketing.

Oyster’s full-service offering spans new-build yachts, brokerage, charter, refit and more, and so it required an experienced agency to help build its online presence against associated key terms in a number of areas. Relevance was therefore tasked to create a comprehensive digital strategy spanning SEO, social media, content marketing, digital PR and paid advertising.

The Result

Relevance devised and implemented a site-wide optimisation strategy to improve website performance and visibility in online search for target keywords. A content, digital PR and social media strategy were also provided to increase brand awareness and disseminate news, improving communication with Oyster’s customers, fans and press, bringing Oyster’s loyal offline community of owners online.

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Worth Avenue Yachts

Brief

Worth Avenue Yachts, the luxury yacht brokers, is a widely admired yacht brokerage team that has a combined sales, charter and management experience spanning over a century. For a relatively young brokerage, they are a widely respected international yacht company: Worth Avenue Yachts is ranked 2nd among all international, U.S. operational, brokerage companies in number of global sales of yachts 100’.

Worth Avenue Yachts approached Relevance in 2014 to promote them on the internet using targeted online marketing. The aim was to promote the Worth Avenue Yachts website and social media pages to increase website visibility, website visitors and contacts coming from the website.

The Result

Our work with this international yachting brokerage involves digital advertising, search engine optimisation, consultancy, content creation and placement, digital PR and backlinking and website development.  By combining our customer acquisition skills, through Google Ads and social media advertising, with an eye for customer experience and website design, the journey for potential Worth Avenue Yachts buyers is smooth, and enticing, getting the team hundreds of individual yacht sale inquiries in 2018.

It is amazing what Relevance Yacht has done for Worth Avenue over the last 2 years. The month before Relevance Yacht started on our campaign we received 3,373 (2,784 organic) website visitors and last month we received 17,027 (9,843 organic). From web development to SEO and strategies, it has been a pleasure working with the entire team at Relevance Yacht.
Laura Yager - Marketing Director, Worth Avenue Yachts
Worth Avenue Yachts & Relevance - Seasense Yacht
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