A boat is docked next to a body of water

Yacht show 2024 season is here!

Yacht show season 2024 is upon us, and the Relevance team is gearing up for another busy summer season.

Relevance’s yacht marketing experts attend many of the world’s biggest yacht shows to support our clients, network with leading industry experts, and stay up-to-date on the latest yacht trends.

Here’s what you need to know about three of the biggest upcoming yacht shows: the Cannes Yachting Festival 2024, The Monaco Yacht Show 2024, and the Fort Lauderdale International Boat Show (FLIBS) 2024.

Be sure to mark your diaries and meet us at the shows! We’re always available to discuss yacht marketing strategies and the trends shaping the yachting industry.

Yacht Shows 2024

Cannes Yachting Festival 2024

View of Cannes Yachting Festival

Since 1977, the Cannes Yachting Festival has been held every September. It offers yachting enthusiasts the chance to browse the latest yachts for sale and charter while meeting with the world’s leading yacht service providers.

Regular attendees include a host of Relevance clients, including Hill Robinson, Moravia Yachting, Sialia Yachts, and Ahoy Club, to name just a few. The show is held in the beautiful Bay of Cannes, offering an elegant setting befitting some of the world’s largest superyachts and mega yachts. 

The yachts are spread across two venues: Vieux Port, which is a showcase of the world’s most prestigious motor boats from the world’s major shipyards, and Port Canto, which is where the world’s most elegant sailing yachts can be found, as well as previously owned large vessels.

In addition to all the yachts on show, the Cannes Yachting Festival 2024 also includes the Palais des Festivals, an exhibition dedicated to high-end lifestyle brands that complement the superyacht lifestyle.   

Finally, the 2024 Cannes Yachting Festival will have a strong sustainability focus, with its Innovation Route designed to highlight eco-efficient solutions that exhibitors are offering.

This year’s show will be held from the 10 – 15th September

The Monaco Yacht Show 2024

Yachts at Monaco Yacht show 2024

The annual Monaco Yacht Show is the undisputed King of the yacht show calendar, considered the world’s most prestigious show.

With our Monaco office just moments away from Port Hercules, Relevance has been attending this show since we were founded more than 15 years ago, with our team managing multiple press trips, events, photography, videography, industry interviews, and social media feeds over the years for some of the world’s largest yacht brokerages and niche industry start-ups. Relevance clients that regularly attend this yacht show include Quantum Marine Stabilizers, Moran Yacht & Ship, Hill Robinson, and Moravia Yachting.

If you can only attend one yacht show this year, this is the one to be at! The Monaco Yacht Show is a smorgasbord of the world’s finest superyachts and mega yachts for both sale and charter, global launches, alongside a superb line-up of the world’s most prestigious yachting brands, from renowned pedigree shipbuilders to award-winning naval architects, yacht designers, state-of-the-art water toys, and ultra-exclusive luxury goods.

This year’s show will be held from 25 to 28th September and will boast over 120 superyachts and more than 560 exhibitors, including yacht brokerages, shipyards, yacht technology experts, tender and water toys exhibitors, designers, crew recruiters, and naval architects.

Exhibition areas include the Sustainability Hub, the Yacht Design & Innovation Centre, the Adventure Area, and the Upper Deck Lounge, which will showcase the latest trends in yacht furniture and interior design. The Upper Deck Lounge will also boast a refined Restaurant and bar/lounge area.

Fort Lauderdale International Boat Show 2024

Florida Fort Lauderdale Boat Show

With our new Miami office and multiple American clients, Relevance now has a strong presence in the US. 

As our US team continues to grow, we now attend the Fort Lauderdale Boat Show every year. It provides our US and European team members with the ideal opportunity to meet with our US clients and keep our fingers on the pulse of the ever-evolving US yacht market.

Our US clients, including Quantum Marine Stabilizers, Moran Yacht & Ship, BR Marine Group, and JFA Yacht & Ship, are also regular attendees of this prestigious event.

This year’s FLIBS is scheduled to be held from 30 October to 3 November, offering an incredible display of yachts, tenders, water toys, and supercars all against the sunshine-dappled backdrop of Fort Lauderdale, Florida.

The 2024 edition will see 1,000 exhibiting brands, more than 1,300 yachts on display, and over 100,0000 boat show attendees. As the world’s largest in-water boat show there is no question that this is a must-attend event and Relevance is proud to be a part of this amazing event.

Meet the yacht marketing experts at the best boat shows 2024

Relevance Team with clients

Don’t forget to schedule to meet us at any of the above yacht shows 2024 to learn how we can help accelerate your brand’s online presence. We specialise in crafting bespoke marketing strategies for the world’s leading yacht brands and niche industry start-ups. Our team boasts unparalleled industry intelligence and market expertise, enabling us to deliver targeted campaigns with measurable results. Contact us today and arrange to meet us at the 2024 yacht shows!

Read more articles by this author

click here