Yacht merchandise is central to the yachting industry, both for yacht brokers as well as for yachts, offering a flawless branding experience across every touchpoint on shore and onboard.
If you’re seeking yacht merchandise inspiration, either for onboard a yacht or what to give out at yacht shows that will catch the attention of your target audience, then read on. Here are some popular yacht merchandise ideas.
Top merchandise for yachts
We have worked with some of the world’s leading luxury vessels, offering onboard branding solutions. Some of the top merchandise for yachts include:
- Towels
- Suncream
- Refillable water bottles
- Crew uniform, including branded polo shirts, caps, jackets, and sunglasses
- Tote bags
- Stationery
- Umbrellas
Top merchandise for yacht brokers
We help yacht brokers select the best yacht show merchandise for prospective and VIP clients. The following yacht show merchandise is amongst the most popular:
Top yacht show merchandise ideas
Branded Apparel
- Polo shirts
- Hats or caps
- Jackets & windbreakers
Branded apparel is ideal yacht show merchandise for not only your team to wear, but also to give away to clients. Branded polo shirts, hats, sweaters, and jackets can ensure your brand is visible at the show as your team meets with clients and showcases their products. Polo shirts, sweaters, jackets and windbreakers also provide ample room to get creative with your design and convey your key message, with a discreet logo placed on the front and brand messaging on the back, such as fun slogans and catchy straplines.
Bags and Accessories
- Tote bags
- Duffel bags
- Sunglasses
- Refillable water bottles
Branded bags, such as tote bags and duffel bags, are ideal giveaway ideas, popular with attendees seeking a place to store all their yacht merchandise. Just like yacht show apparel, they also provide ample room for a brand logo, slogan, company strapline, or fun design detail.
Branded sunglasses are always a perennial favourite, especially in sunny climes! While they only provide a small amount of space for a discreet logo, their popularity as an indispensable item for a day out on the water, ensures ample opportunity for you to create brand awareness.
Finally, refillable water bottles have excellent appeal and are great for brands looking to highlight their sustainability credentials.
Tech Accessories
- USB Drives
- Phone Charges or Power Banks
- Branded Phone Cases
Tech Accessories are useful items that have lasting power far beyond the yacht show. USB drives, phone charges, and phone cases are all popular items. USB drives, especially, can be pre-loaded with marketing products, including images of your products and sales brochures, helping to keep your brand’s name at the forefront of your target customers’ minds.
Stationery
- Notepads
- Pens
- Business card holders
Stationery is always popular yacht merchandise and can be used for years to come, providing continuing brand recognition. Pens, especially, are an easy item for yacht show attendees to pocket and are likely to be used regularly, making them one of the most popular types of yacht show merchandise. For select VIP clients, choose a premium pen that comes in a beautiful presentation box for a lasting impression.
Outdoor and leisure yacht show merchandise
- Beach towels
- Umbrellas
- Floating keychains
- Sunscreen
Beach towels, sunscreen, and floating keychains are synonymous with the boating lifestyle, while umbrellas are a useful item when stepping ashore during inclement weather.
Beach towels and umbrellas, while more cumbersome to carry for yacht show attendees, offer superb branding opportunities, while floating keychains are an easy-to-carry item. All of these items come in a wide variety of design options, ensuring there is an item to suit every yacht brand.
Luxury gifts
- High-quality leather goods
- Premium chocolates & gourmet treats
For yachting brands especially those that are marketing to HNW and UHNWIs, branded luxury gifts can strike the right note with wealthy clientele and help leave a lasting impression. High quality leather goods, such as wallets, passports, and leather keyrings are an elegant way to showcase your brand. Premium chocolates and gourmet treats, all beautifully packaged, are also always well received at yacht shows.
Why do I need yacht show merchandise?
According to a study by VistaPrint, a leading US custom marketing printing business, 58% of those surveyed said that they love getting products from brands, while 74% keep promotional products and use them regularly. Furthermore, the survey highlighted that 66% of individuals have changed their perception of a brand in a positive way after receiving promotional merchandise.
Popular merchandise, according to the VistaPrint survey, includes pens, T-Shirts, mugs, tote bags, umbrellas, and water bottles. For luxury brands, including those in the yachting industry, it’s important to pick merchandise that is elegant, functional, and well-designed.
When done correctly, yacht show merchandise is a fun way to showcase your brand and drive customer engagement and loyalty.
How can Relevance help with yacht merchandise for superyachts and brokers?
Relevance can help organise merchandise for both yachts and yacht brokers, including sourcing the products and managing the design to ensure your yacht merchandise strikes the right note. If you need support with yacht merchandise, contact our creative and yacht marketing experts today.