Yacht show season: Top 10 Yachting Instagram Pages

After a long wait, the yacht show season is finally back in action. Kicking off in the South of France with the Cannes Yachting Festival 2021 and drawing to a close with the Monaco Yacht Show 2021, the month of September will see a flurry of activity in the yachting market. Expect new superyacht projects announced, new yacht sales and an opportunity for the entire industry to come together once again. 

With so much superyacht show action in September, it can be challenging to keep track of the latest news and developments – but social media platforms provide the answer. Here we look at the top 10 yachting Instagram pages to follow this show season to never miss a beat. 

Yacht show season: Top 10 yachting Instagram pages

1 – Cannes Yachting Festival

Already in full swing, the Cannes Yachting Festival 2021 opened its doors on 7th September and will draw to a close on Sunday 12th September. Regularly attracting thousands of yacht owners, buyers and industry professionals, the annual event is hosted in the spectacular bay of Cannes. After more than a year of cancelled boat shows, the 2021 edition of the Cannes Yachting Festival is even more significant than usual, marking the first luxury yacht show for many since the beginning of the pandemic. 

Follow @cannesyachtingfestival on Instagram for all the latest from the luxury yacht show, including daily show updates, yachts on display and more. 

2 – Monaco Yacht Show 

The Monaco Yacht Show is the ultimate superyacht event. Bringing together hundreds of the world’s latest and greatest superyachts in the iconic Port Hercules in Monaco, the annual event is renowned for its stellar superyacht lineup. Though this year’s edition will see a more exclusive format focussing on more UHNWI and fewer general visitors, the superiority of that lineup remains the same. More than 60 luxury yachts will be on display in Monaco this year, as well as 300 exhibitors ranging from shipyards to yacht designers and luxury yacht brokers and more.  

MYS 2021 kicks off in the Principality on 22nd until 25th September. Follow all the latest updates on Monaco Yacht Show 2021 on the show’s official Instagram page @monacoyachtshow_official

3 – The Yacht Guy 

The Yacht Guy is – without a doubt – the most popular yachting Instagram account out there. With 878k followers, the USA-based content creator, Alex Jiminez, posts unique travel and inspirational yachting content that has attracted hundreds of thousands of ocean lovers to his page. Constantly travelling to superyacht hot spots and always active at the September yacht shows, @theyachtguy keeps the world updated on the otherwise highly exclusive world of yachting. 

For all the behind-the-scenes action at the Cannes Yacht Show and the Monaco Yacht Show 2021, follow @theyachtguy on Instagram. 

4 – MR Superyachts  

Run by Dutch native and Monaco based yacht broker Mathijs, @MRSuperyachts is another popular yacht Instagram page to follow this yacht show season. Mathijs captivates his following of more than 110k yachting enthusiasts with regular video content on his life as a yacht broker and entrepreneur in Monaco and is a regular attendant of the major luxury yacht shows around the world.    

For a glimpse behind the scenes of luxury yachts in the Cannes Yachting Festival, MYS 2021 and living the superyacht life in Monaco, follow @MRsuperyachts on Instagram. 

5 – YATCO

YATCO provides yacht brokers, UHNWI and their management teams access to one of the world’s most comprehensive yachting databases of luxury yachts for sale and superyachts for charter. Their yacht Instagram account is filled with some of the best yachts on the market, as well as interesting video content, including weekly yacht market reports hosted by YATCO’s Data and Intelligence Manager Victoria Schroeder.

To stay up to date with all the latest developments from Cannes and Monaco boat shows with YATCO, follow @searchyatco on Instagram. 

6 – Fraser 

Fraser is a luxury yacht brokerage and superyacht charter company that knows how to maximise its social media content, earning @fraseryachts 87k followers and counting. Regularly offering a glimpse into the world of life onboard their fleet of luxury charter yachts and superyachts for sale, stay tuned for the leading brokerage company’s stories to see all the highlights from Cannes and Monaco. 


On display with Fraser at the Monaco Yacht Show is an all-star superyacht fleet including the 71m M/Y SKAT and the 92.4m M/Y TATOOSH. For Fraser’s full-line up of superyachts on display at the MYS 2021, follow @fraseryachts on Instagram and watch this video on their Instagram page. 

7 – Southern Wind

Southern Wind is another one of the smaller yachting pages on Instagram, but that doesn’t mean their content doesn’t pack a punch. The builder of luxury high-performance sailing yachts are experts at creating a feeling of wanderlust on their Instagram page – as well as keeping their modest but loyal following updated with the latest yachting events, regattas and off-the-beaten-track sailing adventures.  

Follow Southern Wind on Instagram at @southernwindofficial for the latest luxury sailing yacht updates during the Cannes Yachting Festival and Monaco Yacht Show 2021. 

8 – Boat International

The largest international yachting magazine in the industry, Boat International is a permanent fixture at the best yachting shows in the world. Covering everything from in-depth superyacht industry reports to the best luxury lifestyle, follow their Instagram account for daily show updates from the BI team, exciting interviews with superyacht designers and yachting industry leaders, and all the latest superyacht business and lifestyle news. 

With a following of more than 364k, Boat International’s Instagram page is well worth a scroll – yacht show season or not. Follow Boat International on Instagram at @boatinternational.

9 – SuperYacht Times 

With almost 400k followers, @superyachttimes is one of the most followed yachting Instagram pages in the world. Posting epic superyacht imagery and behind-the-scenes videos of the ins and outs of the yachting industry, their Instagram content is always engaging – even more so during yacht show season with the whole team on location to catch the most exciting updates in Cannes and Monaco. Run by yacht photographer and superyacht content creator Charl van Rooy, @superyachttimes is a superyacht social media page offering an entirely new way of looking at superyachts. 

Follow @superyachttimes on Instagram to stay updated on all the coolest scenes from Cannes and Monaco 2021. 

10 – Relevance Yacht

From heading up next-level marketing campaigns to managing social media operations, the yacht show season is a busy time for the yacht marketing experts at Relevance. With our headquarters located in the heart of the principality, the Cannes and Monaco boat shows are an excellent opportunity for the Relevance Yacht team to support our network of clients. Head to Relevance Yacht’s Instagram stories to see live updates from Cannes and Monaco and all the highlights from our clients. 

Follow Relevance Yacht on Instagram for the latest yacht show updates at @relevance.yacht

The Relevance team of yacht marketing experts will be present at the Cannes Yachting Festival and Monaco Yacht Show 2021. For more information on growing your digital presence in yachting or creating an effective yacht marketing strategy, get in touch to schedule an appointment with the digital marketing experts at Relevance Yacht today.