It’s that time of year when the superyacht industry is in full swing! The annual Monaco Yacht Show, the world’s most prestigious superyacht event, is now just a matter of weeks away. Set to take place around Monaco’s superb Port Hercule from 24-27 September, this year’s show will see over 560 exhibitors and 120 superyachts on display.
The Relevance team has attended this prestigious event for more than 15 years. As a leading yacht marketing and UHNW specialist, the MYS allows us to meet with our clients and stay up-to-date on the latest trends shaping the superyacht industry. With our Monaco offices located just minutes from the event, our multi-lingual team will be available to meet with companies interested in learning how we can amplify their brand through bespoke and highly targeted marketing services.
“At Relevance, we are in a great position to add value to our clients, with deep-rooted experience in what works. We have completed hundreds of strategy calls with prospects and clients, attend six yacht shows a year, and have a full team based in the US, Monaco, and the UK that lives and breathes yacht marketing,” Rumble Romagnoli, Relevance’s founder and CEO, says.
“This yacht marketing expertise is layered with our UHNW targeting knowledge, the best suite of AI tools on the market, and the strongest network in the industry. I cannot think of a better team that could provide this level of support.
“Our yacht marketing packages start from just 7,500 euros per month, providing access to our highly skilled industry professionals with decades of expertise in superyacht marketing and the UHNW audience, and can be tailored to meet your precise needs.”
If you plan on attending the Monaco Yacht Show 2025, read on.
Top MYS 2025 yachts
As in previous years, attendees can expect some incredible superyachts at the MYS 2025, including world premieres. Some highlights our team is looking forward to viewing include:
M/Y BREAKTHROUGH
At 118.8 metres, M/Y BREAKTHROUGH will be the largest superyacht at the show. It is also the world’s first fuel-cell superyacht, setting a new benchmark for sustainability in the yacht industry. Built by the legendary Dutch shipyard, Feadship, her many features include a semi-submerged Neptune lounge, an atrium, a library, and an 8.2-metre pool. There’s no doubt this mega yacht will turn heads at the 2025 MYS!
M/Y VALOR
Another Feadship vessel set to be a highlight of the yacht show is VALOR, a refined 79.5-metre explorer yacht. Built with a steel hull and aluminium superstructure, she boasts a 2-metre ice belt and Bureau Veritas Young Ice 2 class, ensuring she is ready to conquer remote routes like the Northwest Passage. Her eco-forward hybrid propulsion, combining diesel-electric, battery, solar, and HVO biofuel systems, enables silent, zero-emission cruising for up to 48 hours and a 5,000 nautical mile range.
M/Y RIVA 54 METRI
The sleek 54-metre Riva flagship will make her global debut at the MYS 2025 and is guaranteed to turn heads for all the right reasons. She boasts over 370-square metres of outdoor space, including a stunning stepped aft deck with a swimming pool, sun loungers, and alfresco dining across multiple levels. Styled by Officina Italiana Design, her signature counter-curved windows and light exterior and dark glazing contrast are classic hallmarks of the iconic luxury Italian boat builder.
M/Y PROJECT 596
This visionary 72.3-metre superyacht has been built by the Italian Sea Group in collaboration with legendary fashion designer Giorgio Armani and the Admiral Design Centre. As a nod to Armani’s unmistakable style, she boasts a harmonious blend of minimalist elegance and architectural sophistication, with bold styling and soft curves. Her many features include a helipad, a beach club, a spa, expansive outdoor living spaces, and full-height windows.
Perhaps in response to the growing trend for sustainability, this year’s MYS will have a much larger focus on sailing yachts than previous shows. Sailing yachts to keep your eye on this year include:
S/Y KATANA
Built by Perini Navi and delivered earlier this year, the 60-metre sailing yacht KATANA boasts a redesigned sailing system that offers improved performance and ease of handling. Her interiors, designed by French designer Remi Tessier and built by German firm Metrica, demonstrate refined elegance, with every space tailor-made to the most exacting standards.
S/Y MAXIMUS
The elegant 59-metre sailing ketch MAXIMUS, known as a “wolf in sheep’s clothing,” was delivered to her new owner in 2023 and is the third largest yacht built by the famed Dutch shipyard Vitters. Her stunning looks, distinctive profile, and technical mastery make her one of the most exciting sailing yachts at the 2025 MYS. A key highlight of this exquisite vessel is her full-beam owner’s suite, a rare feature on sailing yachts.
New to the Monaco Yacht Show 2025: Blue Wake
Beyond all the fabulous superyachts, tenders, and water toys on display, new this year will be Blue Wake, an eco-focused platform that has evolved from the Sustainability Hub.
Blue Wake is a partnership with the Water Revolution Foundation, designed to promote eco-friendly yachting innovations and solutions, raise industry standards, and recognise those developing science-based solutions.
The programme will feature curated technologies and cleaner energy sources, eco-responsible tenders, and other green initiatives. It culminates in the Blue Wake Awards, held on the yacht show’s Grand Opening Night on Tuesday, 23 September, to recognise the most innovative and impactful sustainable solutions in the superyacht sector.
Relevance at the MYS 2025: The yacht marketing specialists
We are a leading digital marketing agency renowned for our expertise in ultra-luxury sectors, particularly the superyacht industry. As yacht marketing specialists with more than 15 years of industry expertise, we deliver tailored strategies across the digital marketing eco-system, designed to connect luxury brands with the world’s most affluent audiences.
With deep industry knowledge and innovative digital solutions, we have helped some of the world’s leading superyacht companies and niche industry start-ups enhance visibility, attract qualified leads, and strengthen their market presence.
In the ever-evolving digital marketing landscape, we stay abreast of the latest digital trends, harnessing the power of AI with deep human insight. You can learn more about how we utilise AI technology to deliver operational efficiencies and enhanced campaigns in our AI digital marketing whitepaper.
Our range of services offers a completely bespoke service, designed to flex around each company’s needs, from ad-hoc assistance to monthly ongoing support. Our international team is hyper-skilled in very specific areas of digital marketing, ensuring enhanced results compared to working with a more generalist digital marketer and a better return on investment.
Some of our recent luxury and yacht marketing work
This year has proven to be exceptionally busy for our luxury marketing specialists. One area that has kept us especially busy is website design and development.
We have worked on several large website builds recently, including for yacht brokerages BR Marine Group, JFA Yacht, and NEXT Yachting.
BR Marine Group is a full-service boutique yacht brokerage in Fort Lauderdale, US. Our services include branding, visual identity, website design, website development, and new on-brand SEO content to help BR Marine Group rank for relevant keywords and position them for future growth. We also provided a HubSpot consultancy set-up.
JFA Yacht is a specialist luxury yacht sales and charter broker in the US, specialising in building trusted, long-term relationships with yacht owners and enthusiasts. Our work includes branding, visual identity, website design and development, SEO, PPC, copywriting, and digital PR.
Our relationship with NEXT Yachting, a boutique yacht brokerage based in Monaco, has spanned several years. Our team of yacht marketing specialists has provided multiple digital marketing services, including designing and developing their website. Recently, we have been working on a multifaceted SEO strategy to help further boost NEXT Yachting’s online visibility, including SEO landing pages, internal blog posts, digital PR, and PPC.
You can view more of our yacht marketing work over on our portfolio.
Meet us at the 2025 Monaco Yacht Show
If you would like to meet us at the Monaco Yacht Show 2025 and learn how we can help your brand reach the world’s most affluent audiences, contact us. We will be delighted to provide a consultation with no commitment to use our services.