A large ship in the water

Relevance at the 2024 Palm Beach International Boat Show: industry insights & trends 

The 2024 Palm Beach International Boat Show recently wrapped up, offering a true yachting spectacle.

Held from 21st to 24th March along a picturesque waterfront setting in West Palm Beach, Florida, the show was one of the largest to date, with more luxury yachts on display than ever before.

The Relevance US team was in attendance, meeting with new and existing clients, touring some of the most spectacular yachts, and staying up to date on the latest industry trends.

With over 55,000 attendees, more than 600 exhibiting brands, and over 800 vessels on show, the 2024 Palm Beach Boat Show was a truly spectacular affair.

The Palm Beach yacht show is a must for the yachting industry attracting UHNW buyers from the local area – normally great weather, great people and real buyers visiting yachts on the dock,” says Relevance’s CEO and Founder Rumble Romagnoli

Relevance branding is now seen all over the show, from flags to logos and stationery. Relevance has been very happy to present our USA team at PBIBS to brokers, charter companies, shipyards, crew agencies and suppliers.”

If you missed the 2024 Palm Beach Boat Show, here are some of the highlights.

Ultra-luxurious superyachts

The 2024 Palm Beach International Boat Show was one of the most successful to date, according to Andrew Doole, President of the US Boat Shows, Informa Markets, stating, “…we celebrate a significant milestone in the event’s history, showcasing the largest display of boats and yachts ever seen in West Palm Beach.”

The Relevance US team were lucky to step onboard some of the show’s most luxurious boats, including:

M/Y SERENA

Motor yacht SERENA, an exquisite pedigree Feadship vessel, was built in 1964. Listed for sale with Relevance’s client BR Marine Group, this elegant yacht is a symbol of nautical elegance and a maritime masterpiece. The brainchild of Carlo Riva, M/Y SERENA has been lovingly maintained and now exceeds her original pristine condition, thanks to a full refit that spanned 43,000 hours and breaks the norms of motor yachts of her class.

M/Y SPIRIT

The Relevance team also stepped aboard the 112 Westport M/Y SPIRIT, which is also listed for sale with BR Marine Group. This exquisite 34.14-metre vessel boasts all the hallmarks of the acclaimed US-based shipbuilder, including a superb open-plan layout and a large country-style kitchen. Delivered in 2010 and refitted in 2019, she now boasts an elegant and contemporary beach house inspired interior. Her well-appointed staterooms allow eight guests to charter her in true comfort, reflecting why the American shipbuilder is adored by so many.

“The Westport 112 is not like any other vessel because of its white interior and beach theme, shallow draft, and good fuel economy,” Brendan Roney of BR Marine Group explains. “It’s great for families, has lots of exterior spaces, and plenty of water toys. This boat is ideal for cruising the Bahamas and New England.” 

Other stand-out yachts at the Palm Beach International Boat Show included:

M/Y AMARYLLIS

Superyacht AMARYLLIS dazzled attendees with her striking blue hull and white superstructure. One of the Palm Beach Boat Show’s largest vessels at 78.43-metres, she was showcased by Relevance’s client, Moravia Yachting, part of the Hill Robinson group. Built in 2011, this spectacular Abeking & Rasmussen vessel is a masterpiece of design and luxury. Listed for sale and charter, she boasts a superb interior by Reymond Langton coupled with a raft of wonderful amenities, including a gym, spa facilities, extensive beach club arrangement, and the latest water toys and tenders.  

M/Y STARFIRE

The Benetti-built 54-metre yacht STARFIRE captured interest from charterers seeking a refined vessel for luxury vacations cruising The Bahamas and Florida coastline. Exhibited by Relevance’s client, Northrop & Johnson, this superb vessel boasts an open and spacious layout, six staterooms that can sleep up to 12 guests, a massage room, a sauna, Jacuzzi, gym, and a helipad, ensuring seamless access to and from the yacht. She boasts a wonderful selection of tenders and water toys, maximising quality time on the water. 

M/Y MARGUERITE

The Lurssen-built superyacht for sale, MARGUERITE, was exhibited by Relevance’s client Moran Yacht & Ship. This stunning 61-metre vessel was built in 2004 and refitted in 2021 and boasts a sublime exterior and interior design by the renowned Winch Design studio. Her many amenities include a professional dive centre, a two-story owner’s suite, and capacious tender storage. MARGUERITE can cruise for 30 days at a time, putting some of the world’s most remote cruising destinations within easy reach.

Palm Beach International Boat Show 2024: Global debuts & relaunches

Several leading shipbuilders chose the 2024 Palm Beach International Boat Show to debut their latest yacht offerings. These included:

–   Azimut, which revealed its new 44-metre flagship superyacht to its Grande range, set for delivery in September 2026. The luxury Italian shipyard, which describes the vessel as a “new era for Azimut”, has revealed that five units have already been sold to existing Azimut owners.

–   Damen Yachting unveiled its latest iteration of the Xplorer line, a stunning 80-metre expedition yacht with custom interiors from a selection of leading yacht interior designers. The Xplorer 80 concept boasts an exterior design by Azure Yacht Design and multiple interior and exterior configurations to suit personal taste.

–   Feadship and Winch Design showcased the renders of the 88-metre Project Fusion, a vessel designed to appeal to a younger clientele yet still incorporating Feadship’s legendary hallmarks. Highlights include a double-deck beach house, multiple leisure areas, and a seamless flow between the yacht’s interior and exterior spaces.  

The leading crew magazine, Dockwalk, also debuted their re-designed magazine at the show, with BOAT International and Dockwalk hosting a VIP party for guests to network and meet the magazine’s editor, Holly Overton, and associate editor, Aileen Mack. The re-vamped magazine now features a more premium look and feel, with brand-new segments and fresh branding.  

Yacht trends and industry analysis

The Relevance team, including CEO and Founder Rumble Romagnoli, Senior Account Manager Johanna Goldbach, Senior SEO Specialist Aprylle Stuart, and Account Manager Charline Francis, had the opportunity to speak with many leading yachting experts at the 2024 Palm Beach International Boat Show.

Here’s what they had to say about the Palm Beach Boat Show and the yachting landscape.

David Ross, Hamilton Marine International

On the 2024 yachting industry 

“I think that there are a lot of issues pending now locally that will affect the yachting industry. Both politically and environmentally as well as the turmoil in the Middle East. Typically, in the US during an election year, it’s well known that several months before the election, the industry really comes to a halt until there is an election determination. Potential buyers seem to zip their wallets closed. I think it’s because there’s such disparity between the democrats and republicans that the industry wants to wait and see what happens.”

Brendan Roney, BR Marine

On the 2024 sales market

“The landscape has changed for the sales side in terms of inventory. So, inventory is much higher now than it was a year ago. The prices have changed a bit, we are seeing a lot more price reductions. There’s a lot more motivation in selling. People are moving out, and people are moving up in size, which has changed a lot of people’s motivations. So, what you saw in 2021 and 2022 is that people bought high and are selling now, and those are the people that are taking a bit of a hit, but they have come in with more realistic terms in the market.”

On the most popular size range

Probably in the 140ft to 165ft range. Then you have the smaller centre console market, which is pretty high.

James Fachtmann – JFA Yacht & Ship

Commenting on motor yacht ANKA 

For a 45ft yacht, she is built in a superyacht yard with the same equipment, so she is very well appointed and engineered, so she is very dependable. The captain of the superyacht that is using this as a tender is very comfortable with the equipment; it’s the same equipment that he is using on the superyacht. For those who are looking for a picnic boat, this is one of a kind. It’s beautiful, very open, and very seaworthy.”

On the biggest 2024 yacht trend

“Sustainability is a big deal for most people, and we’ve seen the shift from mono-hull to catamarans accelerate over time. The catamarans are getting much bigger. They used to be about 50ft, and now they are 150ft.”

How can Relevance help elevate your yacht brand?  

Relevance is a leading, full-service yacht marketing agency with demonstrable expertise in helping the world’s leading yacht brands enhance their online presence and drive qualified traffic.

With offices in Monaco, London, and now the US, Miami, we have an unmatched understanding of the yacht marketing digital landscape and the UHNW audience. 

We support the world’s leading yacht brands and niche industry start-ups with a full suite of creative and digital marketing services. We have worked with over 150 companies in the luxury sector, crafting bespoke digital strategies that deliver a measurable return on investment.

Contact our team today to learn more about how we can help take your brand to new heights.

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