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Category: Traditional Marketing 

Relevance’s yacht digital marketing experts at PR, content and print. Discover our selection of trantional marketing content, covering everything from industry events to Relevance yacht partnerships.

Unmissable yacht events and yacht shows 2024

From Monaco to Miami, Dubai to Antigua: the yacht show calendar for 2024 is shaping up to be bigger and better than ever. This year’s…

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Marketing 101 for new charter yachts

The charter market has become increasingly competitive in recent years. New charter vessels need a robust marketing strategy to stand out from the crowd and…

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 How to stand out in the yacht charter market

In an increasingly crowded market, it is more important than ever to stand out and differentiate your brand from competitors.  The yacht charter market has…

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Top 10 superyacht marketing tips

Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape.  Superyacht brands must…

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Print vs Digital Marketing In The Media: A Guide For Yachting Brands

When advertising, the ultimate goal is generally to ensure you are making the most impact for the least amount of spend. Yet because print media…

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The main differences between Yacht Marketing and Superyacht Marketing

The first question raised by this article is obviously the difference between a yacht and a superyacht. We will use the definition used by SuperYacht…