The superyacht industry is operating at a scale that would have seemed almost unfathomable even a decade ago. Hulls are stretching beyond 190 metres, gross…
Relevance at the Monaco Yacht Show 2025
It’s that time of year when the superyacht industry is in full swing! The annual Monaco Yacht Show, the world’s most prestigious superyacht event, is…
Toronto International Boat Show 2025: Exclusive interview & industry insights
Members of our team Maximilienne and Rachel were delighted to attend the Toronto International Boat Show, held in mid-January, 2025, at the Enercare Centre in…
Our Guide to the Best Yacht Shows 2025
The 2025 yacht show calendar offers a busy roster of yacht shows globally. Whether you are a yachting industry specialist or an enthusiast looking to…
Best yacht marketing agency highlights and our strategy for 2025
Relevance continues to offer the highest quality yacht marketing and UHNW audience expertise, welcoming several new clients in 2024 and continuing our collaborations with multiple…
FLIBS 2024 Review: Insights from Yacht Industry
The Relevance team was out in full force at the 2024 Fort Lauderdale International Boat Show, meeting with our clients and speaking to leading industry…
The next generation of consumers is reshaping yachting
There’s a dramatic shift taking place in the industry as millennial superyacht owners take the helm, and this was evident by some of the yachts…
Best yacht listing websites
When it’s time to sell a luxury superyacht you need maximum exposure across multiple digital touchpoints. One way is to list a superyacht with the…
Top yacht merchandise for superyachts and brokers
Yacht merchandise is central to the yachting industry, both for yacht brokers as well as for yachts, offering a flawless branding experience across every touchpoint…
Yacht show 2024 season is here!
Yacht show season 2024 is upon us, and the Relevance team is gearing up for another busy summer season. Relevance’s yacht marketing experts attend many…