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Category: LUXURY/UHNW Trends

Relevance’s yacht team are experts in luxury & UHNW yachting. Discover unique insights about the luxury yachting sector and UHNW clientele, as well as examples of best-in-class marketing for niche brands.

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What to expect from the yachting 2023 industry

2022 was the year that helped revive the global luxury yacht market following the pandemic and its varying travel restrictions. This year, key players are…

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Superyacht marketing and 2023 yacht industry trends

As the year ends, we can reflect on the industry’s success but, most importantly, begin to prepare for 2023.  This year has seen the continuing…

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 How to stand out in the yacht charter market

In an increasingly crowded market, it is more important than ever to stand out and differentiate your brand from competitors.  The yacht charter market has…

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The top yacht trends of MYS & CYF 2022

Two of the world’s biggest yacht shows are coming to an end, the Monaco Yacht Show and the Cannes Yachting Festival 2022, giving attendees a…

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The future of yacht marketing and digital integration

In late 2021 Relevance Yacht signed a strategic partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM. The digital yacht marketing partnership…

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How technology is changing superyacht marketing strategies

With our world constantly changing, long-term marketing plans have lost value; brands must keep up with the evolving digital yacht marketing landscape and leverage new…

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The future of yachting: Yacht market trends in a post pandemic world

The yachting industry has enjoyed record growth over the past couple of years. While the pandemic restricted travel initially, it created a desire for more…

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How the metaverse is transforming superyacht marketing

Changes in technology are consistently creating new opportunities for marketing strategies. In a world shaped by technology, everything influences marketing; you only have to look…

The Best Experiential Yachting Forum Insights 2022

The first international Experiential Yachting Forum was held last month at the Yacht Club Monaco, offering attendees an opportunity to learn the latest yachting industry…

Sailing yacht marketing; tips and trends for 2022

In niche luxury market sectors such as the sailing yacht industry, a highly bespoke marketing strategy is required to engage with prospective sailing yacht clients. …