2022 was the year that helped revive the global luxury yacht market following the pandemic and its varying travel restrictions. This year, key players are…
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Superyacht marketing and 2023 yacht industry trends
As the year ends, we can reflect on the industry’s success but, most importantly, begin to prepare for 2023. This year has seen the continuing…
Targeting Gen Z in the yacht industry
When it comes to yacht market audience segments, we need to look beyond millennials. The buying power poised to grow over the next few years…
How to stand out in the yacht charter market
In an increasingly crowded market, it is more important than ever to stand out and differentiate your brand from competitors. The yacht charter market has…
The top yacht trends of MYS & CYF 2022
Two of the world’s biggest yacht shows are coming to an end, the Monaco Yacht Show and the Cannes Yachting Festival 2022, giving attendees a…
Top 10 superyacht marketing tips
Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape. Superyacht brands must…
The future of yacht marketing and digital integration
In late 2021 Relevance Yacht signed a strategic partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM. The digital yacht marketing partnership…
How technology is changing superyacht marketing strategies
With our world constantly changing, long-term marketing plans have lost value; brands must keep up with the evolving digital yacht marketing landscape and leverage new…
A guide to using social media platforms for yacht marketing
It is undeniable that social media has changed how brands market themselves. Yachting brands have an elite and unique client base, which poses various challenges…
The future of yachting: Yacht market trends in a post pandemic world
The yachting industry has enjoyed record growth over the past couple of years. While the pandemic restricted travel initially, it created a desire for more…