2022 was the year that helped revive the global luxury yacht market following the pandemic and its varying travel restrictions. This year, key players are…

2022 was the year that helped revive the global luxury yacht market following the pandemic and its varying travel restrictions. This year, key players are…
As the year ends, we can reflect on the industry’s success but, most importantly, begin to prepare for 2023. This year has seen the continuing…
When it comes to yacht market audience segments, we need to look beyond millennials. The buying power poised to grow over the next few years…
In an increasingly crowded market, it is more important than ever to stand out and differentiate your brand from competitors. The yacht charter market has…
Two of the world’s biggest yacht shows are coming to an end, the Monaco Yacht Show and the Cannes Yachting Festival 2022, giving attendees a…
Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape. Superyacht brands must…
In late 2021 Relevance Yacht signed a strategic partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM. The digital yacht marketing partnership…
With our world constantly changing, long-term marketing plans have lost value; brands must keep up with the evolving digital yacht marketing landscape and leverage new…
It is undeniable that social media has changed how brands market themselves. Yachting brands have an elite and unique client base, which poses various challenges…
The yachting industry has enjoyed record growth over the past couple of years. While the pandemic restricted travel initially, it created a desire for more…