Two of the world’s biggest yacht shows are coming to an end, the Monaco Yacht Show and the Cannes Yachting Festival 2022, giving attendees a…
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Top 10 superyacht marketing tips
Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape. Superyacht brands must…
The future of yacht marketing and digital integration 
In late 2021 Relevance Yacht signed a strategic partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM. The digital yacht marketing partnership…
How technology is changing superyacht marketing strategies
With our world constantly changing, long-term marketing plans have lost value; brands must keep up with the evolving digital yacht marketing landscape and leverage new…
A guide to using social media platforms for yacht marketing
It is undeniable that social media has changed how brands market themselves. Yachting brands have an elite and unique client base, which poses various challenges…
The future of yachting: Yacht market trends in a post pandemic world
The yachting industry has enjoyed record growth over the past couple of years. While the pandemic restricted travel initially, it created a desire for more…
How the metaverse is transforming superyacht marketing
Changes in technology are consistently creating new opportunities for marketing strategies. In a world shaped by technology, everything influences marketing; you only have to look…
The Best Experiential Yachting Forum Insights 2022
The first international Experiential Yachting Forum was held last month at the Yacht Club Monaco, offering attendees an opportunity to learn the latest yachting industry…
Yacht marketing: How to increase website visibility on Google
When it comes to digital marketing strategies, how to increase website visibility on Google is one of the top queries our team of marketing experts…
Top Yacht Shows 2022
From Monaco to Miami, Dubai to Antigua: the yacht show 2022 calendar is shaping up to be bigger and better than ever before. With the…