For the third consecutive year, our head of SEO and yachting specialist Nicolas Saugnac attended the Fort Lauderdale International Boat Show. Accompanied this year by…
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Meet Relevance At Fort Lauderdale Boat Show 2019
Relevance’s yachting experts will be attending FLIBS 2019, where we will be meeting with dynamic companies in need of digital strategy and demonstrating how we…
The rise of the use of social media in yachting
Looking back five years ago, social media and yachting were two polar opposite worlds. Prominent yachting influencer Alex Jimenez, aka @TheYachtGuy, stated on SuperYacht Times,…
The Best Yachts in the Fort Lauderdale International Yacht Show 2019
This year the Fort Lauderdale International Yacht Show will welcome some of the finest superyachts in the world and some of the very best models…
The main differences between Yacht Marketing and Superyacht Marketing
The first question raised by this article is obviously the difference between a yacht and a superyacht. We will use the definition used by SuperYacht…
Marketing strategies help raise profiles of yachts for charter
The charter yacht market is becoming increasingly competitive, with a growing number of large vessels now available for charter. In order to stand out in…
Yacht Industry Leaders Step Up To Provide Hurricane Relief Effort Work In The Bahamas
When category 5 Hurricane Dorian slammed into northernmost islands of the Bahamas, it devastated the area with nothing remaining in its wake except for total…
Five Monaco Yacht Show Parties Not To Miss
All eyes in yachting circles will be closely fixed on Monaco next week when the world’s most important luxury yachting event sails into town. Award-winning…
Must-See Yachts at the Monaco Yacht Show 2019
We’ve put together a list of the top yachts to look out for this year: 1 – TIS 111.5m Lurssen Easily the largest yacht in…