When advertising, the ultimate goal is generally to ensure you are making the most impact for the least amount of spend. Yet because print media…
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Verpeka Dolling’s New Yachting Website Goes Live
Monaco yacht sales and charter business Verpeka Dolling opened its doors in the capital of the yachting world in 2010. Lead by industry experts Nataliya…
RELEVANCE PARTNERS WITH THE SUPERYACHT MARKETING FORUM 2019
Relevance is proud to be a partner at this year’s most important yacht marketing event: The Superyacht Marketing Forum 2019, run by the Superyacht Group….
Digital Marketing at FLIBS 2019
For the third consecutive year, our head of SEO and yachting specialist Nicolas Saugnac attended the Fort Lauderdale International Boat Show. Accompanied this year by…
Meet Relevance At Fort Lauderdale Boat Show 2019
Relevance’s yachting experts will be attending FLIBS 2019, where we will be meeting with dynamic companies in need of digital strategy and demonstrating how we…
The rise of the use of social media in yachting
Looking back five years ago, social media and yachting were two polar opposite worlds. Prominent yachting influencer Alex Jimenez, aka @TheYachtGuy, stated on SuperYacht Times,…
The Best Yachts in the Fort Lauderdale International Yacht Show 2019
This year the Fort Lauderdale International Yacht Show will welcome some of the finest superyachts in the world and some of the very best models…
The main differences between Yacht Marketing and Superyacht Marketing
The first question raised by this article is obviously the difference between a yacht and a superyacht. We will use the definition used by SuperYacht…
Marketing strategies help raise profiles of yachts for charter
The charter yacht market is becoming increasingly competitive, with a growing number of large vessels now available for charter. In order to stand out in…
Yacht Industry Leaders Step Up To Provide Hurricane Relief Effort Work In The Bahamas
When category 5 Hurricane Dorian slammed into northernmost islands of the Bahamas, it devastated the area with nothing remaining in its wake except for total…