Social media platforms can be a minefield to navigate for yachting brands. With ever-changing algorithms and new features, it can be hard to keep up…
Targeting Gen Z in the yacht industry
When it comes to yacht market audience segments, we need to look beyond millennials. The buying power poised to grow over the next few years…
Top 10 superyacht marketing tips
Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape. Superyacht brands must…
The future of yacht marketing and digital integration
In late 2021 Relevance Yacht signed a strategic partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM. The digital yacht marketing partnership…
How technology is changing superyacht marketing strategies
With our world constantly changing, long-term marketing plans have lost value; brands must keep up with the evolving digital yacht marketing landscape and leverage new…
A guide to using social media platforms for yacht marketing
It is undeniable that social media has changed how brands market themselves. Yachting brands have an elite and unique client base, which poses various challenges…
How the metaverse is transforming superyacht marketing
Changes in technology are consistently creating new opportunities for marketing strategies. In a world shaped by technology, everything influences marketing; you only have to look…
Yacht marketing: How to increase website visibility on Google
When it comes to digital marketing strategies, how to increase website visibility on Google is one of the top queries our team of marketing experts…
Yacht show season: Top 10 Yachting Instagram Pages
After a long wait, the yacht show season is finally back in action. Kicking off in the South of France with the Cannes Yachting Festival…
Yacht marketing: the 10 most important features of a well-built yacht website
When it comes to creating a successful yachting website, knowledge is power. And with more and more people embracing a distinctly digital personal and professional…