Artificial intelligence (AI) is rapidly changing how yacht marketing campaigns are planned, executed, and optimised. While much of the conversation focuses on AI visibility, its…
AI yacht marketing and lead generation: If AI can’t see you, neither can your clients
There is no question that artificial intelligence (AI) is reshaping the yacht marketing landscape, changing how yachts are discovered, evaluated, and positioned in front of…
The top 10 yachting Instagram pages to follow
Want to stay up-to-date on the latest yachting news and industry trends? Or do you want to view inspiring superyacht lifestyle content? With so much…
The best luxury yacht website transformations
A company’s digital presence has never been more important, with almost all product and service searches starting online through search engines like Google. As the…
How to fine-tune your yacht charter marketing campaigns for peak performance
In the competitive seas of yacht charter marketing, striking the right balance between innovation and data-driven strategy is crucial. Our deep dive into the performance…
Marketing 101 for new charter yachts
The charter market has become increasingly competitive in recent years. New charter vessels need a robust marketing strategy to stand out from the crowd and…
Tips to improve social media marketing
Social media platforms can be a minefield to navigate for yachting brands. With ever-changing algorithms and new features, it can be hard to keep up…
Targeting Gen Z in the yacht industry
When it comes to yacht market audience segments, we need to look beyond millennials. The buying power poised to grow over the next few years…
Top 10 superyacht marketing tips
Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape. Superyacht brands must…
The future of yacht marketing and digital integration
In late 2021 Relevance Yacht signed a strategic partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM. The digital yacht marketing partnership…