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Category: Digital Marketing

Our team of specialists delivers news and commentary on the latest digital marketing trends. Discover best practices and new tools for social media, influencer marketing, digital advertising and more.

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The top 10 yachting Instagram pages to follow

Want to stay up-to-date on the latest yachting news and industry trends? Or do you want to view inspiring superyacht lifestyle content? With so much…

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The best luxury yacht website transformations 

A company’s digital presence has never been more important, with almost all product and service searches starting online through search engines like Google.  As the…

How to fine-tune your yacht charter marketing campaigns for peak performance

In the competitive seas of yacht charter marketing, striking the right balance between innovation and data-driven strategy is crucial. Our deep dive into the performance…

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Marketing 101 for new charter yachts

The charter market has become increasingly competitive in recent years. New charter vessels need a robust marketing strategy to stand out from the crowd and…

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Tips to improve social media marketing

Social media platforms can be a minefield to navigate for yachting brands. With ever-changing algorithms and new features, it can be hard to keep up…

Targeting Gen Z in the yacht industry

When it comes to yacht market audience segments, we need to look beyond millennials. The buying power poised to grow over the next few years…

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Top 10 superyacht marketing tips

Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape.  Superyacht brands must…

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The future of yacht marketing and digital integration

In late 2021 Relevance Yacht signed a strategic partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM. The digital yacht marketing partnership…

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How technology is changing superyacht marketing strategies

With our world constantly changing, long-term marketing plans have lost value; brands must keep up with the evolving digital yacht marketing landscape and leverage new…

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A guide to using social media platforms for yacht marketing

It is undeniable that social media has changed how brands market themselves. Yachting brands have an elite and unique client base, which poses various challenges…