Relevance continues to offer the highest quality yacht marketing and UHNW audience expertise, welcoming several new clients in 2024 and continuing our collaborations with multiple other clients in the yacht industry.
The yachting industry is constantly evolving and our team remains at the forefront of new industry trends, including state-of-the-art technologies and the new generation of yacht owners to ensure we deliver measurable results.
“With over 15 years of experience in the yachting industry, Relevance has built an unparalleled network and honed specialist marketing skills that position us as leaders in superyacht marketing,” says Rumble Romagnoli, CEO and Founder of Relevance.
“Our expertise goes far beyond data and experience – it’s about our connections. We collaborate closely with yacht owners, owner’s representatives, charterers, captains, crew, and clients, while leveraging an extensive network of marketing technical specialists to refine our implementation. This deep integration with the industry, combined with our network of top-tier journalists, SEO specialists, AI optimisers, content creators, advertising technicians, creative superstars, and development experts, ensures that we bring unmatched value to the yacht marketing table.
“By blending direct access to decision-makers, our expansive network, and over 15 years of yachting know-how, we deliver cutting-edge digital solutions that drive results and set new standards for success in the yachting industry.”
Browse some of the highlights of 2024 and discover what the best yacht marketing company has in store for 2025.
Best yacht marketing agency 2025: Our 2024 highlights
New yachting clients welcomed in 2024
We were delighted to welcome several new clients in 2024. They were:
- BR Marine Group – an established, full-service yacht brokerage based in Fort Lauderdale, Florida, and operating globally.
- JFA Yacht – a full-service, boutique yacht brokerage firm based in Florida with more than 100 years combined experience.
- Yacht Sales International – a Florida-based, global dealer and supplier for Greenline, Fjord Boats, Sialia, Daedalus, Solectra, and RYCK Yachts.
- Next Yachting – a boutique full-service yacht brokerage based in Monaco.
Brands defined & Design Projects
We defined two brands in 2024, yacht brokerages JFA Yacht and BR Marine Group. JFA Yacht underwent a comprehensive rebranding process, complete with an elegant new logo, new brand colours, and sleek typography. The BR Marine Group rebranding modernised the brand’s appearance and complemented both the new website and new merchandise and print products.
“This is our first full year in the US and our clients especially like the European style luxury that we offer with intelligent brand positioning sensitive to differentiating our US clients within the market,” explains Frances Martin-Isaacs, Relevance’s creative director.
Websites designed and launched
Our website design and development team launched three new websites.
“We’re exceptionally proud of our involvement in brand and UI/UX design and build for Ocean Projects, spearheaded by superyacht industry leaders,” explains Frances. “This is a new digital platform where superyacht owners and charterers can search and contribute to organisations that support ocean and marine life preservation whilst enjoying their family adventures.”
She adds: “As ever, our commitment to the superyacht industry includes working to differentiate brokers for charter, sales and new build within an ever-growing network.”
New partnerships
We opened our new office in Florida – the heart of the yachting industry in the US – last year and it continues to grow in 2024, welcoming new team members and clients. We have also established a presence in Canada. Our presence in the US, and now Canada, ensures that we are better positioned to serve our clients in North America.
“It has been incredible to see our US-based clients’ businesses thrive since Relevance expanded into Florida,” comments our US-based account manager Alyssa Whitehouse. “Living in South Florida, the heart of the US yachting industry, I am honoured to be at the centre of this expansion and feel blessed to work with such a talented, expert team, enabling us to better service our clients within the yachting industry.”
We continue our partnership with the International Yacht Brokers Association (IYBA). As a member of IYBA, our clients are reassured of our professionalism and expertise as we abide by the strict code of ethics outlined by the association.
Our ongoing partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM ensures we benefit from unlimited access to YATCO’s cutting-edge cloud network technology, enabling us to further assist our yachting clients in need of Multiple Listing Service integration on their websites.
Finally, Relevance continues to be a member of the Monaco Economic Board, ensuring we remain deeply connected to organisations and businesses in the Principality of Monaco and benefit from exclusive events that enable us to expand our knowledge and network with industry leaders.
Compelling content
Our content team boasts in-depth knowledge of the superyacht industry and the UHNW audience enabling us to craft compelling content that resonates with our clients’ target audience.
Our content team has written hundreds of articles, both internal articles and landing pages for our yacht clients’ websites, as well as digital PR articles and press releases that have captured the attention of leading publications and national newspapers.
Our expertise in writing high-quality content, coupled with our knowledge of SEO, ensures the content that we write ranks highly on search engines. Our team of copywriters also developed new SEO-content for BR Marine Group and JFA Yacht’s new websites.
Headline grabbing PR results
As every year, our PR team was kept busy, helping our clients secure excellent press coverage. Our wide network with not only leading yacht publications, but across national and international newspapers and luxury lifestyle publications, guarantees superb PR results.
For our client Sialia, a pioneering electric yacht company, we obtained excellent international press coverage, including 90+ articles across a breadth of publications, including yachting, lifestyle, travel, and national newspapers.
Our PR director also organised a highly successful press trip for Hill Robinson and Moravia Yachting at the Monaco Yacht Show 2024. The results were superb, with coverage in leading publications like Spears Magazine, The Times, The Telegraph, and Forbes.
New services
The yacht marketing landscape is constantly evolving. As a boutique yacht marketing agency we can quickly respond to new marketing techniques and tools, bolting on new services to support our clients in their marketing efforts. This year we launched our WhatsApp Marketing service and, due to demand, brought back our website development services.
New employees welcomed
With a growing roster of yachting clients, we were thrilled to welcome seven new team members. Joining the Relevance family this year were:
Alyssa – Senior Account Manager
Aprylle – Senior Account Manager
Alizé – Junior Account Manager
Tanisha – Junior Account Manager
Shrishti – Junior Account Manager
Manisha – Junior Sales & Marketing Manager
Rachel – Account Manager
Yachting events attended
We were delighted to attend several key yacht industry events. Attending these events provide our team with the opportunity to meet with our existing clients, network with yacht industry professionals, and learn about the latest industry trends shaping the yachting industry.
Key industry events we attended in 2024 included:
The Cannes Yachting Festival, the Monaco Yacht Show, the Fort Lauderdale International Boat Show, and the Miami Boat Show.
Charitable support
This year we have continued to support causes that support the superyacht industry. Our charitable support included building the Ocean Projects website and sponsoring the annual Mark Challenge, a business plan competition powered by the International University of Monaco that offers an award for yacht-focused projects. As part of our sponsorship, our team of specialists provided the Mark Challenge winner with a one-day digital marketing workshop.
The Relevance blog, website, and social media
The Relevance team is specialist-heavy and is expected not only to excel at client work in 2024 but also publish insightful articles on the luxury digital marketing and superyacht industry news. Some of our top performing yacht marketing articles included:
- Top yacht shows
- Top 10 best marinas in the Mediterranean
- Advanced yacht technology shaping the future of the yachting world
- Best yacht listing websites
- The best luxury yacht website transformations
Our in-house yacht social media team kept busy in 2024, keeping our followers updated on our social media channels, including LinkedIn, Facebook, Instagram, and YouTube.
Our top yacht social posts for 2024 were:
If you want insightful articles on yacht marketing trends and the superyacht industry from the best yacht marketing agency 2025, head on over to our Relevance Yacht blog, sign-up for our newsletter and never miss a beat!
How we can help accelerate your yacht marketing in 2025
We are a leading yacht marketing agency that has helped some of the world’s top superyacht brands and niche industry start-ups reach and resonate with their target audience. We combine our in-depth knowledge of the yachting industry with our expertise of the UHNW audience to deliver incredible results for our clients. Contact us today to learn more about our full suite of creative and digital marketing services specially tailored to the yacht industry and how we can help with your yacht marketing in 2025.