A small boat in a body of water with a mountain in the background

Nicolas Saugnac

A small boat in a body of water with a mountain in the background

Digital Marketing at FLIBS 2019

For the third consecutive year, our head of SEO and yachting specialist Nicolas Saugnac attended the Fort Lauderdale International Boat Show. Accompanied this year by…

Relevance Office - Fort Lauderdale

Meet Relevance At Fort Lauderdale Boat Show 2019

Relevance’s yachting experts will be attending FLIBS 2019, where we will be meeting with dynamic companies in need of digital strategy and demonstrating how we…

The rise of the use of social media in yachting

Looking back five years ago, social media and yachting were two polar opposite worlds. Prominent yachting influencer Alex Jimenez, aka @TheYachtGuy, stated on SuperYacht Times,…

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The Best Yachts in the Fort Lauderdale International Yacht Show 2019

This year the Fort Lauderdale International Yacht Show will welcome some of the finest superyachts in the world and some of the very best models…

A boat on a body of water

The main differences between Yacht Marketing and Superyacht Marketing

The first question raised by this article is obviously the difference between a yacht and a superyacht. We will use the definition used by SuperYacht…

A small boat in a body of water with a mountain in the background

Marketing strategies help raise profiles of yachts for charter

The charter yacht market is becoming increasingly competitive, with a growing number of large vessels now available for charter.  In order to stand out in…

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Yacht Industry Leaders Step Up To Provide Hurricane Relief Effort Work In The Bahamas

When category 5 Hurricane Dorian slammed into northernmost islands of the Bahamas, it devastated the area with nothing remaining in its wake except for total…

Barbara Yacht

Five Monaco Yacht Show Parties Not To Miss

All eyes in yachting circles will be closely fixed on Monaco next week when the world’s most important luxury yachting event sails into town. Award-winning…

TIS yacht in Monaco yacht show

Must-See Yachts at the Monaco Yacht Show 2019

We’ve put together a list of the top yachts to look out for this year: 1 – TIS 111.5m Lurssen Easily the largest yacht in…