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Gemma Harris

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What to expect from the yachting 2023 industry

2022 was the year that helped revive the global luxury yacht market following the pandemic and its varying travel restrictions. This year, key players are…

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Superyacht marketing and 2023 yacht industry trends

As the year ends, we can reflect on the industry’s success but, most importantly, begin to prepare for 2023.  This year has seen the continuing…

Targeting Gen Z in the yacht industry

When it comes to yacht market audience segments, we need to look beyond millennials. The buying power poised to grow over the next few years…

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Top 10 superyacht marketing tips

Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape.  Superyacht brands must…

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How technology is changing superyacht marketing strategies

With our world constantly changing, long-term marketing plans have lost value; brands must keep up with the evolving digital yacht marketing landscape and leverage new…

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A guide to using social media platforms for yacht marketing

It is undeniable that social media has changed how brands market themselves. Yachting brands have an elite and unique client base, which poses various challenges…

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How the metaverse is transforming superyacht marketing

Changes in technology are consistently creating new opportunities for marketing strategies. In a world shaped by technology, everything influences marketing; you only have to look…