Yacht marketing: How to increase website visibility on Google

When it comes to digital marketing strategies, how to increase website visibility on Google is one of the top queries our team of marketing experts…

Top Yacht Shows 2022

From Monaco to Miami, Dubai to Antigua: the yacht show 2022 calendar is shaping up to be bigger and better than ever before. With the…

Sailing yacht marketing; tips and trends for 2022

In niche luxury market sectors such as the sailing yacht industry, a highly bespoke marketing strategy is required to engage with prospective sailing yacht clients. …

The yacht market is soaring amidst unprecedented growth in UHNWIs

The Ultra-High-Net-Worth market is evolving. According to the 2021 Wealth-X Report, there were 670 new billionaires in 2020 and more than 295,400 UHNWIs, meaning there…

Global yacht brokerage, Fraser, shares the latest 2021 yachting trends

As one of the world’s leading yacht brokerage, charter and superyacht management firms, the industry listens when Fraser talks about yachting trends. And the annual…

Yacht Market Report: the Only Way is Up

Looking at the yacht market report for 2022 and beyond, the industry’s future will be home to an entirely different landscape. The global pandemic has…

Yacht show season: Top 10 Yachting Instagram Pages

After a long wait, the yacht show season is finally back in action. Kicking off in the South of France with the Cannes Yachting Festival…

Yacht marketing: the 10 most important features of a well-built yacht website

When it comes to creating a successful yachting website, knowledge is power. And with more and more people embracing a distinctly digital personal and professional…