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Our Blog Yacht marketing news & insights

MOST UP-TO-DATE NEWS AND TRENDS IN YACHTING

Welcome to the Relevance Yacht marketing blog. Explore in-depth articles on yacht marketing trends, insights, and some of the latest news from the yachting industry. Our industry specialists share their yacht marketing expertise across luxury branding and design, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM. We also share the latest news and successes at Relevance Yacht, including client wins, new partnerships, organisational changes, and industry events.

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Yacht show 2024 season is here!

Yacht show season 2024 is upon us, and the Relevance team is gearing up for another busy summer season. Relevance’s yacht marketing experts attend many…

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Top 10 Best Marinas in the Mediterranean

The Mediterranean prides itself on being the world’s most exclusive yachting destination, so it’s no surprise that it boasts a stunning number of world-class marinas…

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The top 10 yachting Instagram pages to follow

Want to stay up-to-date on the latest yachting news and industry trends? Or do you want to view inspiring superyacht lifestyle content? With so much…

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Relevance at the 2024 Palm Beach International Boat Show: industry insights & trends 

The 2024 Palm Beach International Boat Show recently wrapped up, offering a true yachting spectacle. Held from 21st to 24th March along a picturesque waterfront…

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The best luxury yacht website transformations 

A company’s digital presence has never been more important, with almost all product and service searches starting online through search engines like Google.  As the…

How to fine-tune your yacht charter marketing campaigns for peak performance

In the competitive seas of yacht charter marketing, striking the right balance between innovation and data-driven strategy is crucial. Our deep dive into the performance…

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Relevance USA Yacht Marketing in Palm Beach

At Relevance, we are more than just a digital marketing company; we are your gateway to reaching the ultra-high-net-worth individuals (UHNWIs) that are essential to…

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Advanced yacht technology is shaping the future of the yachting world

For the last few decades, the yachting industry has followed the trends of many sectors. Design, equipment, materials, navigation devices, furniture, engines, and toys all…

Unmissable yacht events and yacht shows 2024

From Monaco to Miami, Dubai to Antigua: the yacht show calendar for 2024 is shaping up to be bigger and better than ever. This year’s…

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Best yacht marketing agency 2023: Our year in review

As we head into the holiday season, the global yacht marketing team at Relevance would like to wish our specialists, our clients and all our…