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Our Blog Yacht marketing news & insights


Welcome to the Relevance Yacht marketing blog. Explore in-depth articles on yacht marketing trends, insights, and some of the latest news from the yachting industry. Our industry specialists share their yacht marketing expertise across luxury branding and design, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM. We also share the latest news and successes at Relevance Yacht, including client wins, new partnerships, organisational changes, and industry events.

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Yacht refits on the rise due to sustainability

Repurposing has become an essential requirement for creating a sustainable future, and it applies across almost every industry, including yachting. Refits are rising within the…

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Yacht Shows 2023: Cannes, MYS, and FLIBS

Relevance Yacht’s team of yacht marketing specialists and clients are gearing up for another yacht show season. Key industry events just around the corner include…

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The world’s most expensive yachts for charter

The luxury yacht charter market was valued at US$18.9 billion in 2021 and is projected to reach $26.5 billion by 2027. And it’s no surprise…

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Best PPC Landing Pages: How to create high-converting yacht landing pages

Why optimised landing pages are essential for the success of your yachting company In today’s competitive digital landscape, the effectiveness of your PPC landing pages…

Our pick of the 10 best yacht water toys

The garage of yacht toys on a superyacht has always carried a certain cachet.  Water toys are an integral part of any yacht charter, not…

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The world’s most unique yachts

The yachting industry is constantly evolving, pushing the boundaries of shipbuilding to create truly outstanding yachts with world-class design, technology, and extravagant onboard amenities. However,…

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The world’s best 50 yacht brokers

The world’s best yacht brokers are relied upon for their expertise, market intelligence, and vast network of industry contacts by the most discerning yachting enthusiasts….

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The top 10 yachting Instagram pages to follow

Want to stay up-to-date on the latest yachting news and industry trends? Or do you want to view inspiring superyacht lifestyle content? With so much…

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Marketing 101 for new charter yachts

The charter market has become increasingly competitive in recent years. New charter vessels need a robust marketing strategy to stand out from the crowd and…

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Tips to improve social media marketing

Social media platforms can be a minefield to navigate for yachting brands. With ever-changing algorithms and new features, it can be hard to keep up…