Relevance Yachting Marketing Blog

How Relevance Helps Nobiskrug To Find High-Net-Worth-Individuals

High-net-worth-individuals (HNWIs) and ultra-high-net-worth-individuals (UHNWIs) are often called the 1%. Relevance has built a strong track record in reaching these elite audiences and finding high-net-worth-individuals…

How Have Luxury Yacht Shows Been Affected by COVID-19

The COVID-19 pandemic has spared very few business sectors since it took hold in early spring with the global events industry being particularly affected. Almost…

The Economic Impact of Coronavirus on the Luxury Yacht Industry

It’s been an unprecedented year, with the COVID-19 pandemic wreaking havoc across the globe and turning many businesses, including the travel industry, on its head….

HERE COMES THE SUN yacht in Monaco

Print vs Digital Marketing In The Media: A Guide For Yachting Brands

When advertising, the ultimate goal is generally to ensure you are making the most impact for the least amount of spend. Yet because print media…

Verpeka Dolling’s New Yachting Website Goes Live

Monaco yacht sales and charter business Verpeka Dolling opened its doors in the capital of the yachting world in 2010. Lead by industry experts Nataliya…

A group of men sitting on a stage


Relevance is proud to be a partner at this year’s most important yacht marketing event: The Superyacht Marketing Forum 2019, run by the Superyacht Group….

A small boat in a body of water with a mountain in the background

Digital Marketing at FLIBS 2019

For the third consecutive year, our head of SEO and yachting specialist Nicolas Saugnac attended the Fort Lauderdale International Boat Show. Accompanied this year by…

Relevance Office - Fort Lauderdale

Meet Relevance At Fort Lauderdale Boat Show 2019

Relevance’s yachting experts will be attending FLIBS 2019, where we will be meeting with dynamic companies in need of digital strategy and demonstrating how we…

The rise of the use of social media in yachting

Looking back five years ago, social media and yachting were two polar opposite worlds. Prominent yachting influencer Alex Jimenez, aka @TheYachtGuy, stated on SuperYacht Times,…

A blue and white surface

The Best Yachts in the Fort Lauderdale International Yacht Show 2019

This year the Fort Lauderdale International Yacht Show will welcome some of the finest superyachts in the world and some of the very best models…

Where we let off some Steam!

At Relevance we absolutely live off content. This is the Relevance digital marketing blog which allows us to talk about ourselves and anything new happening. Enrich your life with delicious case studies, latest gossip about our people and offices, and updates on the charities we work with. Dip into important website marketing industry know-how, as well as comment from our own luxury digital marketing consultants. There is nothing we love more than putting it back in. Our blog is a great way to put it back in. Please feel free to read our blogs and news and make sure you contact us if you would like to feature. Our digital experts are also happy to write for your blog…..if it is relevant of course.

There are certain features that run monthly; these include the Top 10 which is summary of all the SEO & digital marketing content out on the major industry publications that month. We know a lot of you won’t have time to ready a month’s worth of digital marketing content so we are doing you a favour and summarising everything in one concise blog. It also helps us stay on top of all the latest digital marketing trends. We also will let you know all the events and parties we will be at so if you want to come and meet us, you know where and when. Each of our consultants has one piece per year so look out for speciality digital marketing pieces by subject. These blogs will stay on this blog so make sure you keep our blog bookmarked.