The 2026 Knight Frank Wealth Report confirms what the superyacht market has been signalling for the past year: luxury has entered a new phase, and…
MOST UP-TO-DATE NEWS AND TRENDS IN YACHTING
Welcome to the Relevance Yacht marketing blog. Explore in-depth articles on yacht marketing trends, insights, and some of the latest news from the yachting industry. Our industry specialists share their yacht marketing expertise across luxury branding and design, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM. We also share the latest news and successes at Relevance Yacht, including client wins, new partnerships, organisational changes, and industry events.
The biggest superyachts 2026
The superyacht industry is operating at a scale that would have seemed almost unfathomable even a decade ago. Hulls are stretching beyond 190 metres, gross…
AI yacht marketing: Enhancing campaign performance without compromising luxury
Artificial intelligence (AI) is rapidly changing how yacht marketing campaigns are planned, executed, and optimised. While much of the conversation focuses on AI visibility, its…
AI yacht marketing and lead generation: If AI can’t see you, neither can your clients
There is no question that artificial intelligence (AI) is reshaping the yacht marketing landscape, changing how yachts are discovered, evaluated, and positioned in front of…
Relevance at the Monaco Yacht Show 2025
It’s that time of year when the superyacht industry is in full swing! The annual Monaco Yacht Show, the world’s most prestigious superyacht event, is…
Best Yacht Destinations & Emerging Superyacht Hotspots 2025
A new wave of alternative yacht destinations is attracting owners seeking to cruise beyond traditional cruising grounds, according to the 2025 Knight Frank Wealth Report. …
Toronto International Boat Show 2025: Exclusive interview & industry insights
Members of our team Maximilienne and Rachel were delighted to attend the Toronto International Boat Show, held in mid-January, 2025, at the Enercare Centre in…
Our Guide to the Best Yacht Shows 2025
The 2025 yacht show calendar offers a busy roster of yacht shows globally. Whether you are a yachting industry specialist or an enthusiast looking to…
Best yacht marketing agency highlights and our strategy for 2025
Relevance continues to offer the highest quality yacht marketing and UHNW audience expertise, welcoming several new clients in 2024 and continuing our collaborations with multiple…
FLIBS 2024 Review: Insights from Yacht Industry
The Relevance team was out in full force at the 2024 Fort Lauderdale International Boat Show, meeting with our clients and speaking to leading industry…