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The top yacht trends of MYS & CYS 2022

Two of the world’s biggest yacht shows are coming to an end, the Monaco Yacht Show and the Cannes Yachting Festival 2022, giving attendees a…

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Top 10 superyacht marketing tips

Marketing strategies for the superyacht industry are constantly evolving, with new audiences and an acceleration in digital technologies changing the marketing landscape.  Superyacht brands must…

A small boat in a large body of water

The future of yacht marketing and digital integration 

In late 2021 Relevance Yacht signed a strategic partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM. The digital yacht marketing partnership…

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How technology is changing superyacht marketing strategies

With our world constantly changing, long-term marketing plans have lost value; brands must keep up with the evolving digital yacht marketing landscape and leverage new…

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A guide to using social media platforms for yacht marketing

It is undeniable that social media has changed how brands market themselves. Yachting brands have an elite and unique client base, which poses various challenges…

Aerial view of yacht - YATCO yacht market trends-Relevance

The future of yachting: Yacht market trends in a post pandemic world

The yachting industry has enjoyed record growth over the past couple of years. While the pandemic restricted travel initially, it created a desire for more…

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How the metaverse is transforming superyacht marketing

Changes in technology are consistently creating new opportunities for marketing strategies. In a world shaped by technology, everything influences marketing; you only have to look…

The Best Experiential Yachting Forum Insights 2022

The first international Experiential Yachting Forum was held last month at the Yacht Club Monaco, offering attendees an opportunity to learn the latest yachting industry…

Yacht marketing: How to increase website visibility on Google

When it comes to digital marketing strategies, how to increase website visibility on Google is one of the top queries our team of marketing experts…

Top Yacht Shows 2022

From Monaco to Miami, Dubai to Antigua: the yacht show 2022 calendar is shaping up to be bigger and better than ever before. With the…

Where we let off some Steam!

At Relevance we absolutely live off content. This is the Relevance digital marketing blog which allows us to talk about ourselves and anything new happening. Enrich your life with delicious case studies, latest gossip about our people and offices, and updates on the charities we work with. Dip into important website marketing industry know-how, as well as comment from our own luxury digital marketing consultants. There is nothing we love more than putting it back in. Our blog is a great way to put it back in. Please feel free to read our blogs and news and make sure you contact us if you would like to feature. Our digital experts are also happy to write for your blog…..if it is relevant of course.

There are certain features that run monthly; these include the Top 10 which is summary of all the SEO & digital marketing content out on the major industry publications that month. We know a lot of you won’t have time to ready a month’s worth of digital marketing content so we are doing you a favour and summarising everything in one concise blog. It also helps us stay on top of all the latest digital marketing trends. We also will let you know all the events and parties we will be at so if you want to come and meet us, you know where and when. Each of our consultants has one piece per year so look out for speciality digital marketing pieces by subject. These blogs will stay on this blog so make sure you keep our blog bookmarked.