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Yacht marketing news and insights

Welcome to the Relevance Yacht marketing blog. Explore in-depth articles on yacht marketing trends, insights, and some of the latest news from the yachting industry. Our industry specialists share their yacht marketing expertise across luxury branding and design, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM. We also share the latest news and successes at Relevance Yacht, including client wins, new partnerships, organisational changes, and industry events.

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The world’s best 50 yacht brokers

The world’s best yacht brokers are relied upon for their expertise, market intelligence, and vast network of industry contacts by the most discerning yachting enthusiasts….

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The top 10 yachting Instagram pages to follow

Want to stay up-to-date on the latest yachting news and industry trends? Or do you want to view inspiring superyacht lifestyle content? With so much…

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Marketing 101 for new charter yachts

The charter market has become increasingly competitive in recent years. New charter vessels need a robust marketing strategy to stand out from the crowd and…

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Tips to improve social media marketing

Social media platforms can be a minefield to navigate for yachting brands. With ever-changing algorithms and new features, it can be hard to keep up…

The best yacht events for 2023

From Monaco to Miami, Dubai to Antigua: the yacht show 2023 calendar is shaping up to be bigger and better than ever. The most popular…

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What to expect from the yachting 2023 industry

2022 was the year that helped revive the global luxury yacht market following the pandemic and its varying travel restrictions. This year, key players are…

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Superyacht marketing and 2023 yacht industry trends

As the year ends, we can reflect on the industry’s success but, most importantly, begin to prepare for 2023.  This year has seen the continuing…

Targeting Gen Z in the yacht industry

When it comes to yacht market audience segments, we need to look beyond millennials. The buying power poised to grow over the next few years…

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 How to stand out in the yacht charter market

In an increasingly crowded market, it is more important than ever to stand out and differentiate your brand from competitors.  The yacht charter market has…

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The top yacht trends of MYS & CYF 2022

Two of the world’s biggest yacht shows are coming to an end, the Monaco Yacht Show and the Cannes Yachting Festival 2022, giving attendees a…