Managing a superyacht is a complex and time-consuming affair, which is why yacht owners entrust their vessels to the world’s best yacht management companies. As…
MOST UP-TO-DATE NEWS AND TRENDS IN YACHTING
Welcome to the Relevance Yacht marketing blog. Explore in-depth articles on yacht marketing trends, insights, and some of the latest news from the yachting industry. Our industry specialists share their yacht marketing expertise across luxury branding and design, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM. We also share the latest news and successes at Relevance Yacht, including client wins, new partnerships, organisational changes, and industry events.
The benefits of choosing a specialist SEO agency like Relevance Yacht
Regular marketing search engine optimisation agencies cover many sectors, from health to wealth and everything in between. Although they can cater to almost every business…
Relevance Yacht at FLIBS 2023
Relevance Yacht is delighted to be attending the Fort Lauderdale International Boat Show 2023, where we will highlight the opening of our new Florida-based office,…
2023 CYS & MYS review: The top trends we spotted at the shows
The Cannes Yachting Festival and Monaco Yacht Show are highlights on the annual yachting calendar. The Relevance Yacht team has been attending these two yacht…
Yacht refits on the rise due to sustainability
Repurposing has become an essential requirement for creating a sustainable future, and it applies across almost every industry, including yachting. Refits are rising within the…
Yacht Shows 2023: Cannes, MYS, and FLIBS
Relevance Yacht’s team of yacht marketing specialists and clients are gearing up for another yacht show season. Key industry events just around the corner include…
The world’s most expensive yachts for charter
The luxury yacht charter market was valued at US$18.9 billion in 2021 and is projected to reach $26.5 billion by 2027. And it’s no surprise…
Best PPC Landing Pages: How to create high-converting yacht landing pages
Why optimised landing pages are essential for the success of your yachting company In today’s competitive digital landscape, the effectiveness of your PPC landing pages…
Our pick of the 10 best yacht water toys
The garage of yacht toys on a superyacht has always carried a certain cachet. Water toys are an integral part of any yacht charter, not…
The world’s most unique yachts
The yachting industry is constantly evolving, pushing the boundaries of shipbuilding to create truly outstanding yachts with world-class design, technology, and extravagant onboard amenities. However,…