The world’s best yacht brokers are relied upon for their expertise, market intelligence, and vast network of industry contacts by the most discerning yachting enthusiasts….

Welcome to the Relevance Yacht marketing blog. Explore in-depth articles on yacht marketing trends, insights, and some of the latest news from the yachting industry. Our industry specialists share their yacht marketing expertise across luxury branding and design, SEO, paid and social advertising, media buying, social media, influencer marketing, PR, content marketing, and CRM. We also share the latest news and successes at Relevance Yacht, including client wins, new partnerships, organisational changes, and industry events.
The world’s best yacht brokers are relied upon for their expertise, market intelligence, and vast network of industry contacts by the most discerning yachting enthusiasts….
Want to stay up-to-date on the latest yachting news and industry trends? Or do you want to view inspiring superyacht lifestyle content? With so much…
The charter market has become increasingly competitive in recent years. New charter vessels need a robust marketing strategy to stand out from the crowd and…
Social media platforms can be a minefield to navigate for yachting brands. With ever-changing algorithms and new features, it can be hard to keep up…
From Monaco to Miami, Dubai to Antigua: the yacht show 2023 calendar is shaping up to be bigger and better than ever. The most popular…
2022 was the year that helped revive the global luxury yacht market following the pandemic and its varying travel restrictions. This year, key players are…
As the year ends, we can reflect on the industry’s success but, most importantly, begin to prepare for 2023. This year has seen the continuing…
When it comes to yacht market audience segments, we need to look beyond millennials. The buying power poised to grow over the next few years…
In an increasingly crowded market, it is more important than ever to stand out and differentiate your brand from competitors. The yacht charter market has…
Two of the world’s biggest yacht shows are coming to an end, the Monaco Yacht Show and the Cannes Yachting Festival 2022, giving attendees a…