Background pattern

How the metaverse is transforming superyacht marketing

Changes in technology are consistently creating new opportunities for marketing strategies. In a world shaped by technology, everything influences marketing; you only have to look…

The Best Experiential Yachting Forum Insights 2022

The first international Experiential Yachting Forum was held last month at the Yacht Club Monaco, offering attendees an opportunity to learn the latest yachting industry…

Yacht marketing: How to increase website visibility on Google

When it comes to digital marketing strategies, how to increase website visibility on Google is one of the top queries our team of marketing experts…

Top Yacht Shows 2022

From Monaco to Miami, Dubai to Antigua: the yacht show 2022 calendar is shaping up to be bigger and better than ever before. With the…

Sailing yacht marketing; tips and trends for 2022

In niche luxury market sectors such as the sailing yacht industry, a highly bespoke marketing strategy is required to engage with prospective sailing yacht clients. …

Relevance Yacht completes 3 website projects in last quarter of 2021

Relevance Yacht was delighted to welcome three new yachting clients in the last quarter of 2021, supporting them with website design and development, re-affirming our…

The yacht market is soaring amidst unprecedented growth in UHNWIs

The Ultra-High-Net-Worth market is evolving. According to the 2021 Wealth-X Report, there were 670 new billionaires in 2020 and more than 3 million UHNWIs, meaning…

Global yacht brokerage, Fraser, shares the latest 2021 yachting trends

As one of the world’s leading yacht brokerage, charter and superyacht management firms, the industry listens when Fraser talks about yachting trends. And the annual…

A large ship in a body of water

Relevance Yacht enters strategic partnership with YATCO

Relevance Yacht is delighted to announce that we have signed a strategic partnership agreement with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM….

Yacht Market Report: the Only Way is Up

Looking at the yacht market report for 2022 and beyond, the industry’s future will be home to an entirely different landscape. The global pandemic has…

Where we let off some Steam!

At Relevance we absolutely live off content. This is the Relevance digital marketing blog which allows us to talk about ourselves and anything new happening. Enrich your life with delicious case studies, latest gossip about our people and offices, and updates on the charities we work with. Dip into important website marketing industry know-how, as well as comment from our own luxury digital marketing consultants. There is nothing we love more than putting it back in. Our blog is a great way to put it back in. Please feel free to read our blogs and news and make sure you contact us if you would like to feature. Our digital experts are also happy to write for your blog…..if it is relevant of course.

There are certain features that run monthly; these include the Top 10 which is summary of all the SEO & digital marketing content out on the major industry publications that month. We know a lot of you won’t have time to ready a month’s worth of digital marketing content so we are doing you a favour and summarising everything in one concise blog. It also helps us stay on top of all the latest digital marketing trends. We also will let you know all the events and parties we will be at so if you want to come and meet us, you know where and when. Each of our consultants has one piece per year so look out for speciality digital marketing pieces by subject. These blogs will stay on this blog so make sure you keep our blog bookmarked.